Branding
Brand Purpose Is Not CSR: It Is Strategy
[ez-toc post_types="post"] Rethinking Meaningful Branding in the Modern Economy Purpose has become one of the most overused words in business.…
JOURNAL
antraajaal.com Journal · Branding · Digital Marketing · Strategy · Chandigarh · Est. 2010
Ideas that build brands.
Thinking that drives growth.
25 years of brand and marketing work distilled into writing — practical frameworks, case studies, and honest thinking on branding, digital marketing, packaging, and the business of building brands that last.
All Articles
Branding
Brand Desire in the Age of AI: Can Technology Create Emotional Connection?
[ez-toc post_types="post"] We are living in the most data-rich era in human history. Every click, scroll, search, pause, and purchase…
Branding
From Brand Control to Brand Co-Creation: The New Branding Paradigm
[ez-toc post_types="post"] This blog is Inspired by Brand Desire by Nicholas Ind and Oriol Iglesias which speaks about brand co-creation. …
Branding
Brand Desire: Why Modern Brands Must Be Meaningful, Not Just Visible
[ez-toc post_types="post"] This blog has been inspired by “Brand Desire” by Nicholas Ind and Oriol Iglesias Introduction: Visibility Is Not…
Blog
Dr. Deepika Bahri Represents Antraajaal at World Conference on Education 2026
[ez-toc post_types="post"] On 29th, 30th, and 31st January 2026, the World Conference on Education 2026 was hosted by Swami Vivekanand…
Blog
Budget Manthan 2026 at Chandigarh University: Industry Leaders Decode the Union Budget
[ez-toc post_types="post"] On 6th February 2026, Chandigarh University hosted “Budget Manthan 2026”, a high-impact conference focused on analyzing and debating…
Blog · Branding
Strong Brands Don’t Shout. They Behave Consistently.
[ez-toc post_types="post"] In competitive markets, the instinct to be louder is understandable. Brands compete for attention, visibility, and recall—often by…
Blog · Branding
Branding Is a Business Asset, Not a Marketing Expense
[ez-toc post_types="post"] Branding is often discussed in the same breath as marketing budgets, campaign calendars, and short-term outcomes. It is…
Blog · Branding
Strategy Before Design: The Step Most Brands Skip
[ez-toc post_types="post"] Branding projects often begin with design. Logos, websites, colour systems, and visual refreshes are discussed early—sometimes before the…
Blog · Branding
The Costly Myth of the Logo
[ez-toc post_types="post"] By Deepika Bahri One of the first reflections that stayed with me while reading Brands and Branding by…
Blog · Branding
Brands Are Built Inside Out
[ez-toc post_types="post"] By Deepika Bahri While reading Brands and Branding by Rita Clifton, one idea surfaced repeatedly—sometimes explicitly, sometimes between…
Blog · Digital Marketing
Why Consistency Will Outperform Creativity in 2026
[ez-toc post_types="post"] For years, creativity was the most celebrated currency in marketing. Bold campaigns. Viral ideas. Clever copy. Eye-catching visuals.…