As the name says performance marketing is a performance-driven marketing platform, where the marketer only charges when specific goals are met.

Performance marketing occurred right after the appearance of PPC advertising and Google AdWords.

Performance marketing allows you to gain much more benefits because of growth in Digital marketing each year. 

Social media is the best platform to promote your product or services on the platform. It allows you to reach a wide range of audience and let users sponsor your content.



Whenever you land on a webpage you notice their ad banner either on the sides of the webpages or on top and bottom.

It is generally used to drive traffic from search engines like Google and Bing. Campaigns are set targeting searches of the audiences. It relies mostly on SEO-optimized landing pages.

In native advertising what happens is that sponsored content is promoted alongside other organic content. They appear the same as other organic content but are sponsored. 

Previously influencer marketing was not considered performance marketing, but in recent years it has changed.



Content marketing basically means educating your audience about your service or product. Its whole purpose is to provide relevant information to your audience.


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