Atulaya — From One Diagnostic Centre to a National Brand
Atulaya Healthcare came to Antraajaal as a single-outlet diagnostic centre with an ambition much bigger than its existing footprint. As the brand expanded and began opening centres across India, Antraajaal became an integral part of its brand-building journey. We handled the branding of individual outlets, ensuring that every new centre carried a consistent and recognisable Atulaya identity. Our work extended across website development, social media creatives, digital marketing and newspaper advertising, creating a unified communication system for a rapidly growing healthcare brand.
The partnership also moved into high-impact visual and advertising campaigns, including professional brand shoots and advertising films featuring actor Jaswinder Bhalla. From the physical experience of each new outlet to digital campaigns and mass-media advertising, Antraajaal worked across multiple platforms to strengthen Atulaya’s visibility as it expanded its footprint. What began as branding for one diagnostic centre evolved into a long-term association supporting the growth of a multi-location healthcare brand, making Atulaya one of our significant and enduring branding and digital marketing projects.
