Digital marketing for doctors can be done by marketing their brand or the name of the hospital or it can be done in the form of personal branding for doctors which means by the name of the doctor.
Make a simple yet dynamic website. You can get your services, expertise, qualification and reviews in this website. There must be a blog which you can update once in a week. The blog can be in the form on Q/A, Facts, knowledge about the subject or discussions.
Get this blog and website optimised for google or other search engines. Getting a website is no more an option for doctors. Internet marketing for hospitals and doctors is need of the hour now a days.
Although this is a part of the search engine optimisation for doctors, but we still felt a need to lay emphasis on local listing and directories. Few major ones are Practo and just dial. There are many apps that are searched by the patients to get the right doctor.
Studies have proved that most of the patients study the reviews of the doctor they are visiting. Half of them have already formed an opinion by reading the latest 10 reviews. It is a need of the hour to take reviews and post on all possible platforms. Google my business page is the best place to do that.
Type your name or hospitals name on the search engine. See what pops up. Sometimes you don’t even bother to check the online reputation of your ownself. Online reputation of a doctor really matters. The patients are quite smart these day and they leave a negative feedback if the doctor is rude or with any other grievances.
Your prospective clients are everywhere on the internet. Social media platforms such as facebook, reddit, instagram, pinterest, twitter, etc. you need to identify the best platforms that work for you and start sharing the content there.
The short term and with immediate results is paid marketing on digital medium. If you have a huge budget and are looking to scale up your hospital business than nothing works better than google ads for doctors.
Email marketing is the most traditional way of digital marketing. When it comes to healthcare email marketing, there needs to be a strategy. If the right set of information is sent to the right patient then it might work wonders.
There may be patients who visit your website or social media pages but do not visit you personally. You can start a remarketing campaign that shows them your ad wherever they go on the search engine.
After you read this post, you will get to know the efforts required to get started with digital marketing campaigns for doctors. Antraajaal is a one stop solution for all the above requirements.