Media Planning by Someone
Who Built Campaigns
from the Inside.
Antraajaal's media buying and planning is led by Jagmeet Singh Bahri — Co-Founder & COO — whose career spans Airtel, Reliance Broadcast Network and Star TV. He has sat on both sides of the media transaction.
Chandigarh + North India
8-week burst.
Your Media Plan Is Led by
Someone Who Built Campaigns at Scale.
Jagmeet Singh
Bahri
Co-Founder & COO · Media Planning Expert
There is a fundamental difference between an agency that buys media — and one whose leadership has built and managed media businesses at a national scale. Antraajaal is the latter.
Before co-founding Antraajaal, Jagmeet Singh Bahri built his career inside the organisations that define how media is bought, sold and planned in India.
At Airtel, he understood how India's largest telecom manages national-scale media campaigns. At Reliance Broadcast Network, he operated from inside one of India's largest radio network owners — understanding exactly how inventory is priced, how unsold slots are positioned and what negotiating leverage actually looks like.
At Star TV, he worked within one of India's most powerful broadcast media organisations — with direct insight into how television airtime is valued, packaged and sold.
He has since extended that expertise to digital advertising — bringing the same strategic rigour to Google Ads, Meta campaigns and YouTube advertising for North India brands.
Experience inside the medium
changes how you buy it.
Television Advertising
From Star TV and national broadcast experience — understands slot pricing, daypart strategy, regional vs national reach and the production requirements that make a TVC worth airing.
TV Advertising Services →Radio Advertising
From Reliance Broadcast Network — the inside knowledge of how FM stations price inventory, which time slots deliver and how to build a radio campaign that actually builds recall.
Radio Advertising Services →Digital Advertising
The broadcast strategy discipline applied to digital — Google Ads, Meta campaigns and YouTube advertising managed with the same audience-first, budget-rigour approach as traditional media.
Digital Advertising Services →Print & Outdoor
Newspaper advertising in Tribune, HT and regional publications. Outdoor hoardings across Chandigarh's prime locations. Full media mix planning for North India campaigns.
Print Advertising Services →
Six Channels. One Integrated
Media Plan.
Antraajaal plans and buys across every traditional and digital media channel — as one coordinated campaign, not as separate line items managed by separate vendors.
Television
Regional and national TV — PTC Punjab, ETV Punjab, Zee Punjab, DD Punjab and national channels. From 10-second sponsorship IDs to 30-second TVCs to programme sponsorships.
TV Advertising →Radio
Chandigarh and Punjab FM stations — Fever 104, Radio City, Big FM, Radio Mirchi. Spot buying, RJ mentions, programme sponsorships and jingle production.
Radio Advertising →Newspaper & Print
The Tribune, Hindustan Times, Times of India, Dainik Bhaskar, Jagbani, Ajit — press ad design and placement across Chandigarh's key publications.
Newspaper Advertising →Outdoor & Hoardings
Hoardings, bus shelters, transit advertising and mall media across Chandigarh's prime locations — Sector 17, Airport Road, IT Park, Madhya Marg, VIP Road and Tricity corridors.
Outdoor Advertising →Digital Media
Google Ads, Meta campaigns, YouTube pre-rolls and programmatic display — integrated into the overall media plan so digital reinforces what broadcast builds.
Digital Advertising →Cinema Advertising
Cinema advertising at PVR, INOX and local screens across Chandigarh and Tricity — particularly powerful for real estate, education and premium consumer brands.
Advertising Agency →
From Campaign Brief to
Proof of Execution.
A media plan is only as good as the intelligence behind it — and the discipline of its execution. Antraajaal handles the complete cycle: strategy, negotiation, booking, monitoring and reconciliation.
Campaign Brief
Campaign objective, target audience, geography, duration and budget. We ask the questions most agencies skip — because a wrong brief produces an expensive, misdirected plan.
Media Plan
Channel selection, budget allocation, reach and frequency projections, timing strategy and rationale. A written media plan is presented for your approval before any booking is made.
Rate Negotiation
We negotiate every placement — using our media relationships, Jagmeet's insider knowledge and our volume leverage across North India to secure rates and positions your business could not achieve independently.
Booking & Release
Confirmed bookings, release orders issued and creative materials dispatched in correct technical specifications for every channel.
POE & Reconciliation
Post-campaign: TV air certificates, radio broadcast logs, newspaper tear sheets, hoarding photographs and digital delivery reports. Complete proof of execution — every placement verified, every rupee reconciled.
Why North India Brands Choose
Antraajaal for Media Buying.
Insider Knowledge — Not Just Agency Access
Jagmeet Singh Bahri has worked at Airtel, Reliance Broadcast Network and Star TV. He has been inside the organisations that set media rates — which means he knows when a rate card is fair and when a media house is overcharging.
15 Years of Media Relationships
Antraajaal has been buying media in Chandigarh and North India for 15 years. Those relationships with station managers, sales heads and newspaper representatives translate into preferred placements, last-minute opportunities and flexibility.
Complete Proof of Execution
Every placement Antraajaal books is tracked and verified — TV air certificates, radio logs, tear sheets, hoarding photographs and digital reports.
Creative + Media — One Agency
The agency that plans your media also produces your ad shoot, writes your radio script and manages your brand identity. Your creative is always in the right format and specification for every channel.
North India to National
Chandigarh and Tricity for local campaigns. Punjab and Haryana for regional. National networks for businesses scaling beyond North India.
Traditional + Digital — Integrated
TV builds awareness. Radio reinforces recall. Digital converts the audience both create. Antraajaal manages digital performance marketing alongside traditional media.
Media Buying Is the Strategy.
These Are the Channels.
TV Advertising
TVC production and placement on regional and national channels across Punjab and Haryana.
Radio Advertising
Radio spot production and airtime buying on Chandigarh and Punjab FM stations.
Newspaper Advertising
Print ad design and placement in The Tribune, HT, TOI, Dainik Bhaskar and regional publications.
Ad Shoot & Production
Professional photography and videography for TVCs, hoardings, press ads and advertising channels.
Celebrity Endorsements
Talent identification, contract negotiation, content production and ambassador relationship management.
Full Advertising Agency
Media planning, creative production, media buying and performance tracking under one roof.
Ready for a Media Plan Built
by Someone Who Knows
How Media Works?
Tell us your campaign objective, your geography and your budget. Jagmeet will come back with a media plan — channel recommendations, budget allocation and the rationale behind every decision.