Targeted Ads, Tangible Results.
"PPC Strategies for Maximum ROI."
PPC Service in Chandigarh: Pay-Per-Click, or PPC service, is the most popular form of online advertising and is now called Google Ads. This form of digital marketing is used on a variety of platforms, such as YouTube, Google Display, and Search Network. This method is the most advertiser-oriented of all since the advertiser only has to pay for the number of clicks generated instead of the number of people who see the ad. This is greatly helpful since most other forms of marketing make a hole in the wallets of small businessmen without providing any legitimate returns on them. All the people who have seen an advertisement may not have followed up
Qualities of an Effective Ad Campaign
Communicates Value
Your ad campaign should be able to convey the value of your products and services. This is important since most consumers do not seek out products anymore. They seek things that will actually make their lives better. This should be the focus of your message to your audience.
Informative
Your ad should be able to convey all the necessary information about your product. This means that your client should not need to look for information about your product on an external website. You can ensure this by conveying every important detail of your product to your digital marketers.
Competitive
Sometimes your ad can be used to convey to your client why your brand is better than your competition. You must choose subtle ways of doing so. The marketing team should be able to manage this and be able to arrange the perfect wordplay for a competition-crushing ad.
Appeal to the Target
Your target audience is exactly what will translate into paying customers. This is why your advertising campaign must focus on them. Before the campaigns start, it must be ensured that the team has all the required information about the demographic. This can then be utilized to create an appeal for them.
Drawing Attention
Drawing attention is something all good ad campaigns must excel at. You need to be able to capture your audience’s curiosity about your products and services. A well-trained team of marketing specialists will be able to handle this with ease when provided with information about your business.
The Antraajaal Advantage
Antraajaal believes in giving our clients the best. This is what separates us from other digital marketing companies. Here are some benefits you receive when you choose to run your PPC campaign via Antraajaal:
Traffic Utilization
We have a team of professionals who help in analyzing the website traffic details. This helps us figure out a ton of information about your audience, such as their demographic and location, likes and dislikes, shopping history, etc. This information can then be used to tailor the ad campaign specifically to them.
Optimized Ads
We know that there is no use in advertising if no one even sees your ads. This is why we ensure that your ads get maximum coverage. Our SEO specialist team is always there to ensure that your ads are SEO-optimized and appear on top of other ads.
Eye-Catching
We also have a team of experienced graphic designers who know what it takes to catch an audience’s attention. They use a blend of beautiful visuals and intriguing text to accomplish this. This is why you can be sure that your ad campaign will get all the attention it deserves.
Social Media-Oriented
To ensure maximum coverage for your ads, we don’t just stick to one platform. In fact, we also post your ads on social media to ensure that your audience sees them more often. These ads are made similar to social media posts to make it more convenient for your audience to access them. So, for the best PPC service, you should choose Antraajaal
Brand Building
Our ads are meant to do a lot more for you than just bring in more customers. We believe in maintaining the brand image of our clients through their ads. This ensures that each time a customer wants to buy something similar to your products, they would think of your brand. So, for the best PPC service, you should choose Antraajaal.
Genuine Traffic
Our traffic analysis team analyzes the traffic incurred via ad clicks and ensures that you only get charged for genuine and variable clicks to your website. This gives our clients peace of mind in the fact that they will only be charged for legible clicks to their websites. So, for the best PPC service, you should choose Antraajaal.
FREQUENTLY ASKED QUESTIONS
What Are PPC Services?
PPC services involve managing paid advertising campaigns on search engines (like Google Ads) and other platforms where advertisers pay a fee each time their ad is clicked. These services aim to drive traffic to websites and generate leads or sales.
Why Should I Consider Using PPC Services For My Business?
PPC services offer several advantages:
- Instant visibility: Ads appear on search engines and relevant sites upon campaign launch.
- Targeted audience: Ads are tailored by keywords, demographics, location, etc.
- Budget control: Set and adjust daily or campaign budgets.
- Measurable results: Detailed analytics reveal ad performance and ROI.
Can PPC Services Be Integrated With Other Digital Marketing Strategies?
Yes, PPC services can complement and integrate with other digital marketing strategies such as SEO, content marketing, social media marketing and email marketing. A cohesive strategy can enhance overall marketing effectiveness and ROI.
Are PPC Services Suitable For Small Businesses?
Yes, PPC services can be tailored to suit businesses of all sizes, including small businesses. With careful planning and management, small businesses can benefit from targeted advertising that fits within their budget and delivers measurable results.
How Can I Measure The Success of PPC Campaigns?
Success in PPC campaigns is typically measured by:
- Click-Through Rate (CTR): Measures the percentage of users clicking on an ad.
- Conversion Rate: Tracks the percentage of users completing desired actions like form submissions or purchases.
- Return on Ad Spend (ROAS): Evaluates revenue generated relative to ad expenditure.
- Cost Per Acquisition (CPA): Calculates the expense per conversion.
- Quality Score: Google Ads metric assessing ad and landing page relevance.
What are the 2 main parts of SEO?
SEO can be divided into On page SEO and Off page SEO. On page SEO can be referred to as the health of the website like speed, Meta, Internal Links, Content, etc. Various things have to be kept in mind while curating content for SEO. SEO company in Chandigarh are abreast with the latest trends. While off page is the process of back links that are created. Both are crucial but on page needs to be done prior to off page. Also certain things need to be kept in mind like DA and PA of the websites where submissions need to be made. There are various activities that need to be carried out like blog submissions, classifieds, forums, web 2.0, image submission, profile creation, micro blogging, blog commenting, PDF submission, Quora, LinkedIn articles, Q&A, Ping, Reddit, social bookmarking, directory submissions, 2 tier activities, and various others. All these form a part of off page SEO. The website also needs to be updated with latest blogs. These blogs should be well researched and written. Thus both on-page and off-page SEO are a crucial part of SEO.