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Media Buying & Planning ยท Chandigarh ยท North India

Media Planning by Someone
Who Built Campaigns
from the Inside.

Antraajaal's media buying and planning is led by Jagmeet Singh Bahri โ€” Co-Founder & COO โ€” whose career spans Airtel, Reliance Broadcast Network and Star TV. He has sat on both sides of the media transaction. That is an advantage your campaign will feel in every negotiation.

Get a Media Plan Full Advertising Services
Airtel Alumni Reliance Broadcast Star TV TV ยท Radio ยท Print North India
Media Plan โ€” Q3 Campaign
Chandigarh + North India ยท 8-week burst
๐Ÿ“บ
Television
PTC Punjab ยท ETV Punjab ยท Zee Punjab
38%
๐Ÿ“ป
Radio
Fever 104 ยท Radio City ยท Big FM
22%
๐Ÿ“ฐ
Print
The Tribune ยท Dainik Bhaskar
18%
๐Ÿชง
Outdoor
Sector 17 ยท Airport Road ยท IT Park
12%
๐Ÿ“ฑ
Digital
Google ยท Meta ยท YouTube
10%
Planned Media Budget
Optimised โœ“
All channels include proof of execution + reconciliation
3
Corporate Giants
6
Media Channels
NI
North India Reach
POE
Proof of Execution
15+
Years

Most media buyers negotiate rates.
Jagmeet knows how those rates are made.

The Antraajaal Advantage

Your Media Plan Is Led by
Someone Who Built Campaigns at Scale.

There is a fundamental difference between an agency that buys media โ€” and one whose leadership has built and managed media businesses at a national scale. Antraajaal is the latter.

๐Ÿ‘ค Co-Founder & COO ยท Antraajaal
Jagmeet Singh
Bahri
Co-Founder & COO ยท Media Planning Expert

Before co-founding Antraajaal, Jagmeet Singh Bahri built his career inside the organisations that define how media is bought, sold and planned in India. At Airtel, he understood how India's largest telecom manages national-scale media campaigns. At Reliance Broadcast Network, he operated from inside one of India's largest radio network owners โ€” understanding exactly how inventory is priced, how unsold slots are positioned and what negotiating leverage actually looks like. At Star TV, he worked within one of India's most powerful broadcast media organisations โ€” with direct insight into how television airtime is valued, packaged and sold.

He has since extended that expertise to digital advertising โ€” bringing the same strategic rigour he applied to broadcast media to Google Ads, Meta campaigns and YouTube advertising for North India brands.

Airtel Reliance Broadcast Network Star TV North India Campaigns Digital Ads
"I've sat in the rooms where media rates are set. I know what a fair price looks like โ€” and I know when a client is being overcharged. That knowledge belongs to every Antraajaal campaign."
Jagmeet's Media Expertise โ€” By Channel
๐Ÿ“บ
Television Advertising
From Star TV and national broadcast experience โ€” understands slot pricing, daypart strategy, regional vs national reach and the production requirements that make a TVC worth airing.
TV Advertising Services
๐Ÿ“ป
Radio Advertising
From Reliance Broadcast Network โ€” the inside knowledge of how FM stations price inventory, which time slots deliver and how to build a radio campaign that actually builds recall.
Radio Advertising Services
๐Ÿ“ฑ
Digital Advertising
The broadcast strategy discipline applied to digital โ€” Google Ads, Meta campaigns and YouTube advertising managed with the same audience-first, budget-rigour approach as traditional media.
Digital Advertising Services
๐Ÿ“ฐ
Print & Outdoor
Newspaper advertising in Tribune, HT and regional publications. Outdoor hoardings across Chandigarh's prime locations. Full media mix planning for North India campaigns.
Print Advertising Services
Media Channels

Six Channels. One Integrated
Media Plan.

Antraajaal plans and buys across every traditional and digital media channel โ€” as one coordinated campaign, not as separate line items managed by separate vendors. Every channel referenced from a single strategy, every rupee tracked against a single plan.

๐Ÿ“บ

Television

Regional and national TV โ€” PTC Punjab, ETV Punjab, Zee Punjab, DD Punjab and national channels. From 10-second sponsorship IDs to 30-second TVCs to programme sponsorships. Jagmeet's Star TV experience means your TV plan is informed from the inside.

TV Advertising โ†’
๐Ÿ“ป

Radio

Chandigarh and Punjab FM stations โ€” Fever 104, Radio City, Big FM, Radio Mirchi. Spot buying, RJ mentions, programme sponsorships and jingle production. Reliance Broadcast Network experience means Jagmeet knows this medium from the inside out.

Radio Advertising โ†’
๐Ÿ“ฐ

Newspaper & Print

The Tribune, Hindustan Times, Times of India, Dainik Bhaskar, Jagbani, Ajit โ€” press ad design and placement across Chandigarh's key publications, in the positions and sizes that reach your audience.

Newspaper Advertising โ†’
๐Ÿชง

Outdoor & Hoardings

Hoardings, bus shelters, transit advertising and mall media across Chandigarh's prime locations โ€” Sector 17, Airport Road, IT Park, Madhya Marg, VIP Road and the Tricity corridors that reach your target audience daily.

Outdoor Advertising โ†’
๐Ÿ“ฑ

Digital Media

Google Ads, Meta campaigns, YouTube pre-rolls and programmatic display โ€” planned with the same audience-first rigour as traditional media and integrated into the overall media plan so digital reinforces what broadcast builds.

Digital Advertising โ†’
๐ŸŽฌ

Cinema Advertising

Cinema advertising at PVR, INOX and local screens across Chandigarh and Tricity โ€” reaching a captive, high-income audience in the 30 seconds before a film begins. Particularly powerful for real estate, education and premium consumer brands.

Advertising Agency โ†’
How We Plan & Buy

From Campaign Brief to
Proof of Execution.

A media plan is only as good as the intelligence behind it โ€” and the discipline of its execution. Antraajaal handles the complete cycle: strategy, negotiation, booking, monitoring and reconciliation.

01
Campaign Brief
Campaign objective, target audience, geography, duration and budget. We ask the questions most agencies skip โ€” because a wrong brief produces an expensive, misdirected plan.
02
Media Plan
Channel selection, budget allocation, reach and frequency projections, timing strategy and rationale. A written media plan presented for your approval before any booking is made.
03
Rate Negotiation
We negotiate every placement โ€” using our media relationships, Jagmeet's insider knowledge and our volume leverage across North India to secure rates and positions your business could not achieve independently.
04
Booking & Release
Confirmed bookings, release orders issued, creative materials dispatched in correct technical specifications for every channel. Nothing airs or prints until you have approved the plan and the creative.
05
POE & Reconciliation
Post-campaign: TV air certificates, radio broadcast logs, newspaper tear sheets, hoarding photographs, digital delivery reports. Complete proof of execution โ€” every placement verified, every rupee reconciled.

Built by a doctorate in marketing
and a career in corporate India.

Why Choose Us

Why North India Brands Choose
Antraajaal for Media Buying.

๐Ÿข
Insider Knowledge โ€” Not Just Agency Access
Jagmeet Singh Bahri has worked at Airtel, Reliance Broadcast Network and Star TV. He has been inside the organisations that set media rates โ€” which means he knows when a rate card is fair and when a media house is overcharging. That knowledge negotiates better placements at better prices on every campaign.
๐Ÿค
15 Years of Media Relationships
Antraajaal has been buying media in Chandigarh and North India for 15 years. The relationships with station managers, sales heads and newspaper representatives that those years build translate into preferred placements, last-minute opportunities and the flexibility that new agencies cannot offer.
๐Ÿ“Š
Complete Proof of Execution
Every placement Antraajaal books is tracked and verified โ€” TV air certificates, radio logs, tear sheets, hoarding photographs, digital reports. You know exactly what ran, exactly when and exactly where. No assumptions. No disputes.
๐ŸŽจ
Creative + Media โ€” One Agency
The agency that plans your media also produces your ad shoot, writes your radio script and manages your brand identity. Your creative is always in the right format, at the right specification, for every channel โ€” because one team manages everything.
๐ŸŒ
North India to National
Chandigarh and Tricity for local campaigns. Punjab and Haryana for regional. National networks for businesses scaling beyond North India. Antraajaal's media buying capability extends across every geography your campaign requires.
๐Ÿ“ฑ
Traditional + Digital โ€” Integrated
TV builds awareness. Radio reinforces recall. Digital converts the audience both create. Antraajaal manages digital performance marketing alongside traditional media โ€” ensuring your entire spend works as one coordinated campaign.
All Advertising Services

Media Buying Is the Strategy.
These Are the Channels.

๐Ÿ“บ
TV Advertising
TVC production and placement on regional and national channels across Punjab and Haryana.
TV Advertising โ†’
๐Ÿ“ป
Radio Advertising
Radio spot production and airtime buying on Chandigarh and Punjab FM stations.
Radio Advertising โ†’
๐Ÿ“ฐ
Newspaper Advertising
Print ad design and placement in The Tribune, HT, TOI, Dainik Bhaskar and regional publications.
Newspaper Ads โ†’
๐Ÿ“ธ
Ad Shoot & Production
Professional photography and videography for TVCs, hoardings, press ads and all advertising channels.
Ad Shoot Services โ†’
โญ
Celebrity Endorsements
Talent identification, contract negotiation, content production and ambassador relationship management.
Celebrity Endorsements โ†’
๐ŸŽฏ
Full Advertising Agency
The complete advertising agency โ€” media planning, creative production, media buying and performance tracking under one roof.
Full Advertising Services โ†’
Also From Antraajaal Branding Agency Digital Marketing PPC Campaigns About Antraajaal Case Studies
Frequently Asked Questions

Questions About Media Buying โ€”
Answered Honestly.

Media buying is the process of purchasing advertising space and airtime across channels โ€” TV, radio, newspaper, outdoor and digital โ€” at the right price, in the right placement, at the right time. An experienced media buying agency has established relationships with media houses, negotiated rate cards and the leverage that individual advertisers rarely achieve alone. Antraajaal's COO has worked at Airtel, Reliance Broadcast and Star TV โ€” which means our media buying is informed by insider knowledge of how rates are made, not just how they are quoted.
Media planning is the strategic process โ€” deciding which channels to use, when to advertise, how frequently, at what budget allocation and with what audience targeting. Media buying is the execution โ€” negotiating rates, booking slots, placing creatives, monitoring delivery and reconciling against what was booked. Antraajaal handles both as one integrated service โ€” the plan and the buy are managed by the same team, so the strategy is never lost in execution.
Jagmeet Singh Bahri โ€” Co-Founder & COO โ€” has worked at Airtel, Reliance Broadcast Network and Star TV. He has been on both sides of the media transaction โ€” as a media owner who sold advertising inventory, and as a planner who bought it. This means he understands exactly how inventory is priced, when unsold inventory is available for negotiation and what constitutes a fair rate for any slot or placement. Combined with 15 years of media relationships across North India, this consistently delivers better rates and better placements than an individual advertiser or a less experienced agency could achieve.
Antraajaal plans and buys across six channels: television (regional and national), radio (FM stations across Chandigarh and Punjab), print (The Tribune, HT, Dainik Bhaskar and regional publications), outdoor (hoardings, transit, bus shelters across Tricity), digital (Google Ads, Meta, YouTube) and cinema. Each channel is managed with the same rigour โ€” strategic planning, negotiated buying, proof of execution and post-campaign reconciliation.
Proof of execution is documentation confirming that your advertising ran as booked โ€” TV certificate of telecast (air certificate), radio broadcast logs, newspaper tear sheets, outdoor hoarding photographs and digital campaign delivery reports. Antraajaal provides complete proof of execution for every media campaign. You can verify independently that every rupee of your media spend was delivered as planned. No assumptions, no billing disputes at reconciliation.
Yes. While headquartered in Chandigarh, Antraajaal has planned and bought media for brands across Punjab, Haryana, Himachal Pradesh and nationally. Jagmeet Singh Bahri's experience at national media organisations โ€” Airtel, Reliance Broadcast and Star TV โ€” means our media buying capability extends well beyond the Tricity market to national campaigns when required.

Ready for a Media Plan Built
by Someone Who Knows How Media Works?

Tell us your campaign objective, your geography and your budget. Jagmeet will come back with a media plan โ€” channel recommendations, budget allocation and the rationale behind every decision.

Get a Media Plan Full Advertising Services ๐Ÿ’ฌ +91-8558885844

SCO 66-67, Sector 8-C, Chandigarh ยท Panchkula ยท Mohali ยท Punjab ยท North India

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