Branding
How to Build Brand Desire in Indian SMEs
A Practical Framework for Meaningful Growth For Indian SMEs, branding is often misunderstood as a logo, a website,…
JOURNAL
antraajaal.com Journal · Branding · Digital Marketing · Strategy · Chandigarh · Est. 2010
Ideas that build brands.
Thinking that drives growth.
25 years of brand and marketing work distilled into writing — practical frameworks, case studies, and honest thinking on branding, digital marketing, packaging, and the business of building brands that last.
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Branding
Brand Purpose Is Not CSR: It Is Strategy
Rethinking Meaningful Branding in the Modern Economy Purpose has become one of the most overused words in business.…
Branding
Brand Desire in the Age of AI: Can Technology Create Emotional Connection?
We are living in the most data-rich era in human history. Every click, scroll, search, pause, and purchase…
Branding
From Brand Control to Brand Co-Creation: The New Branding Paradigm
This blog is Inspired by Brand Desire by Nicholas Ind and Oriol Iglesias which speaks about brand co-creation. …
Branding
Brand Desire: Why Modern Brands Must Be Meaningful, Not Just Visible
This blog has been inspired by “Brand Desire” by Nicholas Ind and Oriol Iglesias Introduction: Visibility Is Not…
Blog
Dr. Deepika Bahri Represents Antraajaal at World Conference on Education 2026
On 29th, 30th, and 31st January 2026, the World Conference on Education 2026 was hosted by Swami Vivekanand…
Blog
Budget Manthan 2026 at Chandigarh University: Industry Leaders Decode the Union Budget
On 6th February 2026, Chandigarh University hosted “Budget Manthan 2026”, a high-impact conference focused on analyzing and debating…
Branding · Blog
Strong Brands Don’t Shout. They Behave Consistently.
In competitive markets, the instinct to be louder is understandable. Brands compete for attention, visibility, and recall—often by…
Branding · Blog
Branding Is a Business Asset, Not a Marketing Expense
Branding is often discussed in the same breath as marketing budgets, campaign calendars, and short-term outcomes. It is…
Branding · Blog
Strategy Before Design: The Step Most Brands Skip
Branding projects often begin with design. Logos, websites, colour systems, and visual refreshes are discussed early—sometimes before the…
Branding · Blog
The Costly Myth of the Logo
By Deepika Bahri One of the first reflections that stayed with me while reading Brands and Branding by…
Branding · Blog
Brands Are Built Inside Out
By Deepika Bahri While reading Brands and Branding by Rita Clifton, one idea surfaced repeatedly—sometimes explicitly, sometimes between…