Latest in Branding
Can a Logo Have a Gender?
Roohi was five the first time she taught me something about design. We were standing in the cereal aisle, the two of us, while her mother hunted for something with less sugar and more fibre. Roohi was too…
Dr. Deepika Bahri
·
September 4, 2026
Even a God is only as strong as its perception
Own one idea in the mind. The pantheon has done it for three thousand years. Say Shiva: Before you finish the thought, a word…
Coca-Cola: Becoming More Coca-Cola – A Masterclass in Brand Recollection
In a world where brands constantly chase trends, redesign logos, and experiment with new identities, Coca-Cola has chosen a remarkably different path.…
How to Build Brand Desire in Indian SMEs
A Practical Framework for Meaningful Growth For Indian SMEs, branding is often misunderstood as a logo, a website, or social media presence.…
Brand Purpose Is Not CSR: It Is Strategy
Rethinking Meaningful Branding in the Modern Economy Purpose has become one of the most overused words in business. Every brand claims it.…
Brand Desire in the Age of AI: Can Technology Create Emotional Connection?
We are living in the most data-rich era in human history. Every click, scroll, search, pause, and purchase leaves a digital footprint.…
From Brand Control to Brand Co-Creation: The New Branding Paradigm
This blog is Inspired by Brand Desire by Nicholas Ind and Oriol Iglesias which speaks about brand co-creation. Introduction: The End of…
Brand Desire: Why Modern Brands Must Be Meaningful, Not Just Visible
This blog has been inspired by “Brand Desire” by Nicholas Ind and Oriol Iglesias Introduction: Visibility Is Not Victory For decades, branding…
Strong Brands Don’t Shout. They Behave Consistently.
In competitive markets, the instinct to be louder is understandable. Brands compete for attention, visibility, and recall—often by increasing volume, frequency, or…
Branding Is a Business Asset, Not a Marketing Expense
Branding is often discussed in the same breath as marketing budgets, campaign calendars, and short-term outcomes. It is reviewed quarterly, measured narrowly,…
Strategy Before Design: The Step Most Brands Skip
Branding projects often begin with design. Logos, websites, colour systems, and visual refreshes are discussed early—sometimes before the business itself has fully…
The Costly Myth of the Logo
By Deepika Bahri One of the first reflections that stayed with me while reading Brands and Branding by Rita Clifton was not…
Brands Are Built Inside Out
By Deepika Bahri While reading Brands and Branding by Rita Clifton, one idea surfaced repeatedly—sometimes explicitly, sometimes between the lines: strong brands…
Good Branding Is a Growth Engine, Disguised as Design
When most founders think of branding, they picture logos, fonts, or color palettes. But the truth is, branding is not just about…
Why Emotion Matters in Branding
In a world where functional differentiation among products is shrinking and competition is fierce, brands can no longer rely solely on features…
The Hidden Tax of Mediocre Branding
Why ‘Good Enough’ Costs You the Most In today’s competitive marketplace, businesses are obsessed with cutting costs, maximising ROI, and moving fast.…
The Branding Strategy That’s Helping Brands Rise Above
What sets apart ordinary brands from ones that dominate? It isn’t just what they offer — it’s who or what they position…
Top 11 Trends in Branding for 2026
Branding is no longer just about a clever logo or catchy tagline. By 2026, it has evolved into an ecosystem of authenticity,…
Bon Appétit: Unique Ideas Always Win – Be It Kitchen or Branding
In the Netflix series Bon Appétit, we meet a young woman navigating her way through the high-pressure world of professional kitchens—a space…
JSW Gecko Motors: How Antraajaal Drives Their Brand Story
Every machine has power. But what makes people notice, trust, and remember a machine is the story behind it. At Antraajaal, we…
Lavore: How Packaging Design Made These Cookies Irresistible
In the world of cookies, taste matters—but so does the first impression. Before a customer takes a bite, they see the packaging.…
Casa Homes: Crafting Peaceful Luxury Through Creative Branding
Real estate is more than buildings. It’s about creating a lifestyle, a feeling, and a dream that people want to call their…
From Bland to Brand: Secrets of Memorable Branding
In today’s hyper-competitive world, a brand is no longer just a logo or a catchy tagline—it’s an experience, a memory, and often,…
Expiry Date on Packaging Design: Does It Really Matter?
Introduction: Why Expiry Date on Packaging Matters When you pick up a medicine, a packet of chips, or even a skincare cream,…
Mona Lisa Smile to Modern Boardrooms: Rewriting the Rules
Watching Mona Lisa Smile & Seeing Where We’ve Come Recently, I revisited Mona Lisa Smile on Netflix, and found myself deeply struck…
Cracker Barrel’s Logo Redesign Backlash: A Branding Lesson in Heritage & Identity
A Branding Lesson in Heritage & Identity When Cracker Barrel unveiled its new minimalist, text-only logo-removing the iconic “Uncle Herschel” figure leaning…
Adidas Faces Branding Backlash Over Oaxaca Sandal
Adidas Faces Cultural Appropriation Accusations Mexico City: Adidas is under fire in Mexico after government officials accused the global sportswear giant of cultural appropriation…
CBE Branding Backfire: Public Sentiment and Governance Gaps
CBE Branding Missteps : Aborted Logo Overhaul When the Commercial Bank of Ethiopia, CBE branding efforts bears no fruits. The unveiled plans to replace…
Luxury Loves Indian Craft—But Does It Love Indian Craftsmen? Prada’s Indian Sole-mate
When you think of Prada, the mind immediately goes to high fashion, Milanese runways, and avant-garde design. But in a recent twist, the luxury…
Maggi – A Trusted Brand’s Legendary Return
There are few brands in India that have transcended the status of a product to become an emotion. Maggi is one of them. More…
The Bisleri Effect: Branding Beyond the Bottle
When you hear the word "Bisleri," what comes to mind? Most likely, water—pure, bottled, safe. And that’s exactly where the power of Bisleri’s branding…
Leonard Lauder (1933–2025): The Architect of a Beauty Empire
Leonard Lauder’s Legacy: How Estée Lauder Built a Global Beauty Empire On June 14, 2025, the beauty world lost one of its most visionary…
Bird-Inspired Logos That Soar: Creative Ideas for National Bird Day
Birds have been a timeless source of inspiration in logo design. They symbolize freedom, vision, elegance and creativity, making them an excellent choice for…
The Power of Social Proof in Advertising: Why We Follow the Crowd
In the world we live in, consumers are bombarded with information and endless choices daily and thus Social Proof plays a vital role. Faced…
Understanding Decision Fatigue: How Too Many Choices Affect Consumer Behaviour
There is now a staggering choice that every consumer has to make every day. From morning cereals to deciding which streaming service to subscribe…
The Psychology of Packaging: How Design Influences Buying Decisions
What catches your eye, when you browse on the Internet or walk along a store shelf? This is known as the Psychology of Packaging.…
Brand Loyalty & its Psychology: Why Do We Return?
In the fast-paced world we find ourselves in currently, a plethora of brands compete for our attention. However, only a few can build a…
Branding Mistakes To Avoid: Lessons From Failed Campaigns
Strong branding is something that should drive business operations. Despite the well-established position of a brand, companies make massive branding mistakes in their strategies.…
Unlocking the Secrets: Social Media Algorithm for marketing success
Your carefully crafted content seemingly swallowed by the ever-hungry algorithm beast? Fear not, fellow content creator! We're about to embark on a…
Summary of The 22 Immutable Laws of Branding By Al Ries
For an industry leader quote that applies to branding, take this one from Jeff Bezos, who is the founder of Amazon: "Your brand is…
Heinz Tomato Ketchup Branding: The Secret Sauce Behind The World’s Favorite Ketchup Brand
Heinz Tomato Ketchup Branding Heinz is known globally to be the most prominent brand in the ketchup market made from tomatoes. It has a…
The Branding Saga of McDonald’s: Iconic Branding With A Dash of Red
Introduction To McDonald’s Iconic Branding McDonald's, a name synonymous with fast food, has revolutionized the food industry with its distinctive Iconic Branding and marketing…
The Human Essence In Brand Identity
Introduction To Brand Identity In an era dominated by high-profile brands, it's easy to overlook the fundamental truth that it's people who create and…
Coca-Cola’s Elixir of Success: The Unfolding Saga of A Global Beverage Brand Leader
The Coca-Cola Company's ascent to becoming a premier Brand Leader in the beverage industry is a remarkable tale of innovation, strategic marketing, and adaptation…
Redesigning Holiday Cheer: How Coca-Cola’s Iconic Branding Gave Santa Claus A Timeless Makeover
The Coca-Cola Company's influence on the modern image of Santa Claus is a fascinating story. Here's a detailed summary of Coca-Cola Santa Claus.…
Brands Named After People : The Stories Behind It
Branding is a complex process that involves creating a unique and memorable identity for a company. One popular approach is to name a brand…
Mapping The Success of Brands Named After Place
When it comes to branding, companies often seek unique and memorable names that can resonate with their target audience. These places can be cities,…
Influencer Marketing Vs Celebrity Endorsement In Digital Marketing
In the ever-evolving landscape of digital marketing, brands are constantly seeking effective strategies to engage their target audiences and drive business growth. Two prominent…
4 Ways Branding Affects Your Business
Does Branding affect your business? - Every business needs promotion. This promotion is obtained by enhancing the popularity of the product or the service…
Best Logo Design Company in Chandigarh
You are on the right track if you are looking for the Best Logo Design Company. Just like it is important to…
Do Small Businesses in Chandigarh Need an Advertising Agency?
Advertising Agency Advertising dramatically broadens the audience to whom your brand is exposed. Online advertising campaigns provide sophisticated targeting options that can increase ROI.…
Professional catalogue designing at reasonable prices in Chandigarh? Yes it’s true
Professional Catalogue Designing in Chandigarh Professional Catalogue Designing - In today's ever-changing world, everything seems to be in a lot of hurry. The need…
An Attractive Catalogue Design is a Salesman in Itself
Catalogue Design - The world is increasing at a very fast rate. The changes in the world are happening at such a great speed…
9 Reasons to Hire a Professional Catalogue Designing Company in Chandigarh
Hire a Professional Catalogue Designing Company in Chandigarh Professional Catalogue Designing Company in Chandigarh - Catalogs play an important role in order to boost…
Why hire a local advertising company in Chandigarh?
Are you looking for a local advertising company in Chandigarh. Here we are! In this world of technology, there is an increasing trend in…
9 Ways to Minimize Cost & Maximize Brand Impact by Hiring Branding Agency Chandigarh
Hiring Branding Agency In Chandigarh will see a new boom in the coming era. India is one of those nations on the…
Hire the best branding company in Chandigarh
Breaking through the clutter is the key: Hire the best branding company in Chandigarh Hire the best branding company in Chandigarh - 38 percent…
How Far is a Branding Company in Chandigarh?
In this world of globalization and digitalization, the changes are happening at a very fast rate and the branding companies in Chandigarh are also…
Importance of Branding in Today’s Era
Importance of Branding One of the most important things in today's digitised world is having a reputation and goodwill in the industry. This can…
What are the Best Ways to Promote Your Brands?
6 Best ways to promote your brands Best Ways to Promote Your Brands - Marketing and advertising are two things that have gone through…
What are the Differences Between Marketing and Branding?
Difference Between Marketing And Branding Difference Between Marketing and Branding - Branding and marketing are two terms that are used nearly interchangeably these days.…
25 Mistakes To Avoid While Hiring A Branding Company In Chandigarh
Branding Company In Chandigarh Branding is an important part of a successful business and it requires the same dedication as any other operation of…
Why Should you Hire a Branding Agency in Chandigarh?
Branding Agency Or In-House Team: Which Is Better? There is a various branding agency in Chandigarh and you get really confused about whether an…
Is Branding in Chandigarh expensive?
Branding In Chandigarh Branding in Chandigarh is all about making your business stand out in a competition. It is the first impression of your…
Benefits of Hiring Branding Company in Chandigarh
Benefits of Hiring A Branding Company Branding Company in Chandigarh and the reasons to hire it are listed below. Branding, by definition is a…
Top 10 Careers in Graphic Design
Best Careers in graphic design: It is very true to say that a picture is worth a thousand words. The people who can relate…
Best Branding Agency in Chandigarh
INTRODUCTION Branding is the process of marketing which includes creating a name, symbol or design that identifies and differentiates a product or brand from…
Logo Designing Company In Chandigarh
At our logo designing company, we specialize in crafting logos that are not just visually appealing, but strategically designed to represent the soul of…
Best Logo Designing Company In Chandigarh | Logo Designer in Chandigarh
Antraajaal is indeed the Best Logo Designing Company In Chandigarh. The logo, or Identity/brand is not just a picture but it is…
The Basic Element of Best Cosmetic Packaging Designing in Chandigarh
Cosmetic Packaging Designing in Chandigarh Cosmetic Packaging Designing - The health and beauty industry is flourishing like ever before, with countless new cosmetic products…
Professional and Best Logo Designer in Chandigarh for Powerful Branding
Have you at any point seen an effective business without a logo? You most likely haven't, and neither have we. A decent…
Branding and Logo Designer in Chandigarh
A Visible element of your business We all know what a logo designer is. It’s the face of your company. Making an…
BRANDING, LOGO DESIGNING & CORPORATE IDENTITY
We Antraajaal are a team of unique marketing and design-oriented intellects who have an exceptional knowledge specially in logo designing, to help…
Benefits Of A Professional Logo Designer In Chandigarh
Logo Designer in Chandigarh is not difficult to find but are they really professional? A professional logo designer in Chandigarh can help…
Challenges of Running a Digital Marketing and Branding Agency in Chandigarh
Disclaimer: Not to be taken personally. These are actual problems faced by Digital Marketing and Branding Agency In Chandigarh. I have been…
Hotel and Restaurant Branding Agency That Builds Iconic Brands
Branding Agency for Hotel and Restaurant I can understand! It is really very difficult to find the right agency that can give your restaurant…
5 characteristics of Branding Company in Chandigarh that all brands should follow
5 characteristics of Branding Company in Chandigarh Look out for a Branding Company in Chandigarh. You have a product or a service. You have…
How AntraaJaal helped Nine Homz achieve their target as the best choice for Real Estate in Tricity
About Nine Homz Antraajaal and Nine Homz, a case study! Nine Homz are independently owned, expansively designed Duplex homes & 2BHK floors with unmatched…
Best Product Packaging Designer Company in Chandigarh
Packaging not only packs a product but also builds a brand image which must be the prime motive of any manufacturer.