Birds have been a timeless source of inspiration in logo design. They symbolize freedom, vision, elegance and creativity, making them […]
Bird-Inspired Logos That Soar: Creative Ideas for National Bird Day Read Post »
In the world we live in, consumers are bombarded with information and endless choices daily and thus Social Proof plays
The Power of Social Proof in Advertising: Why We Follow the Crowd Read Post »
There is now a staggering choice that every consumer has to make every day. From morning cereals to deciding which
Understanding Decision Fatigue: How Too Many Choices Affect Consumer Behaviour Read Post »
What catches your eye, when you browse on the Internet or walk along a store shelf? This is known as
The Psychology of Packaging: How Design Influences Buying Decisions Read Post »
In the fast-paced world we find ourselves in currently, a plethora of brands compete for our attention. However, only a
Brand Loyalty & its Psychology: Why Do We Return? Read Post »
Strong branding is something that should drive business operations. Despite the well-established position of a brand, companies make massive branding
Branding Mistakes To Avoid: Lessons From Failed Campaigns Read Post »
Your carefully crafted content seemingly swallowed by the ever-hungry algorithm beast? Fear not, fellow content creator! We’re about to embark
Unlocking the Secrets: Social Media Algorithm for marketing success Read Post »
For an industry leader quote that applies to branding, take this one from Jeff Bezos, who is the founder of
Summary of The 22 Immutable Laws of Branding By Al Ries Read Post »
Heinz Tomato Ketchup Branding Heinz is known globally to be the most prominent brand in the ketchup market made from
Introduction To McDonald’s Iconic Branding McDonald’s, a name synonymous with fast food, has revolutionized the food industry with its distinctive
The Branding Saga of McDonald’s: Iconic Branding With A Dash of Red Read Post »
Introduction To Brand Identity In an era dominated by high-profile brands, it’s easy to overlook the fundamental truth that it’s
The Human Essence In Brand Identity Read Post »
The Coca-Cola Company’s ascent to becoming a premier Brand Leader in the beverage industry is a remarkable tale of
Coca-Cola’s Elixir of Success: The Unfolding Saga of A Global Beverage Brand Leader Read Post »
The Coca-Cola Company’s influence on the modern image of Santa Claus is a fascinating story. Here’s a detailed summary
