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Language
Newspapers come in different languages. They can come in Hindi and English, and at the same time, they can also come in Vernacular languages. Hence it is essential to provide for the fact that by giving an advertisement in the newspaper, the language of the content should be following the language of the newspaper for the viewers to understand. It would not make any sense if Hindi newspaper advertisements in English had been given. It is simply because every newspaper has a different set of readers. In order to promote the maximum amount of coverage of a particular product, the same should be covered in the language in which the readers of the newspapers are comfortable. Therefore an understanding of the reader is the most important requirement.
EFFECTIVE MEDIUM
Another important decision concerning newspaper advertisement is to decide about the medium of advertisement. This medium of advertisement plays a vital role in deciding with which style the advertisements would be carried. This is an effective decision and, at the same point of time, plays a vital role in boosting the popularity of a particular brand.
Content of Advertisement
It is pertinent to mention that the advertisement’s content plays a vital role in attracting a customer towards itself. Antraajaal attempts to attract customers towards itself to the maximum possible extent. At the same point of time, it also makes sure that the content is written in the easiest language so that it could be understood by the people easily. A proper understanding of the brand would play an important role in enhancing the same to the greatest possible extent. This would be extremely helpful in the long run.
Size of advertisement
The greater is the size of the advertisement in the newspaper, and the greater would be the charges of the same. However, Antraajaal attempts to provide easy facilities to the clients by reducing the cost greatly. Therefore, it can charge a very less cost for all the advertisements without considering the size of such advertisements in the newspaper.