Beverly
Golf Avenue
Tricity's First True
Luxury Address
A Delhi developer with a vision for Tricity's most premium residential project. A golf range. An architect of national repute. And a market that had never seen luxury quite like this.
Beverly Golf Avenue arrived in Tricity as something the region had simply not seen before. Not just another apartment complex — a lifestyle address designed by Hafeez Contractor, India's most celebrated architect, surrounded by an exclusive 15-acre golf range, set at 0 KM from Chandigarh's city boundary. The developer brought world-class credentials. Tricity brought an aspirational buyer class that was ready, willing, and financially capable of responding — but had never been spoken to at this level of sophistication.
The two floor plan types — Luxima (4 BHK, 3,165 sq.ft.) and Maxima (3 BHK) — were positioned for the region's top-tier professionals, NRIs, and second-home investors. This was not a mass-market project. Every piece of marketing had to communicate premium without being cold, aspirational without being inaccessible.
Antraajaal was engaged for the complete marketing mandate — the most comprehensive real estate branding campaign the agency had undertaken, spanning newspaper advertising, television commercials, brochures, exhibition stalls, outdoor hoardings, digital lead generation, and the project website.
Tricity's luxury real estate segment was underserved and under-marketed. Beverly Golf Avenue was the first project to treat its buyers as a premium audience deserving premium communication — and the response proved it was long overdue.
What Complete Real Estate
Branding Actually Looks Like
For Beverly Golf Avenue, Antraajaal deployed every channel available to reach Tricity's luxury buyer — from the morning newspaper on the breakfast table to a TV commercial in prime time, from an exhibition hoarding at a property expo to a precision digital lead generation campaign.
Print That Made
Tricity Stop and Read
Beverly Golf Avenue's newspaper campaign was built around a simple insight: the luxury buyer still reads the morning paper, and a full-page ad in the Times of India or Hindustan Times carries a credibility signal that no digital banner can replicate. The investment in print was a deliberate statement — this is a serious project by serious people, and we are willing to spend seriously to tell you about it.
Antraajaal designed full-page and double-spread ads that used the project's architectural renders and golf course imagery to create visual impact at broadsheet scale. The headline strategy was benefit-led and location-specific — "0 KM from Chandigarh", "Live on the Fairway", "Designed by Hafeez Contractor" — each ad built around a single, powerful claim with supporting imagery that made the claim feel inevitable.
Ads were placed in Times of India Chandigarh, Hindustan Times, The Tribune, and regional Punjabi newspapers — covering the full spectrum of Tricity's aspirational buyer audience from English-language professionals to the Punjabi business community whose property appetite is among India's highest.
A luxury project needs luxury media weight. A full-page TOI ad doesn't just reach buyers — it signals to brokers, investors, and the market that this developer is serious. Print was as much about B2B credibility as B2C reach.
The TVC That Put
Beverly on Every Screen
A television commercial for Beverly Golf Avenue was produced and placed on Zee News Punjab-Haryana, News18 Punjab-Haryana and regional entertainment channels — reaching Tricity's aspirational households during primetime viewing windows when investment decisions are discussed over dinner.
The 30-second commercial was built around the emotional arc of the project's core proposition: a life where the golf course is your garden, the Chandigarh city boundary is your neighbour, and the architect is one of the finest India has ever produced. Aerial footage of the golf range, architectural walkthroughs of the Luxima and Maxima units, and the developer's credentials closed the narrative with rational confidence.
A 15-second cutdown was produced for high-frequency placements — a reminder format for audiences who had already seen the full commercial, keeping Beverly Golf Avenue top-of-mind during the consideration phase of the buying journey.
A real estate commercial must do two things in 30 seconds: make you want to live there, and make you believe you can. Beverly's TVC was built to do both.
A Brochure Worthy of
the Building It Represented
The Beverly Golf Avenue project brochure was designed as a collector's document — something a serious buyer would keep on the coffee table, not in the recycling bin. Printed on 200gsm art paper with soft-touch lamination, embossed cover, and gold foil detailing on the project logo, the physical quality of the brochure communicated the quality of the project before the first page was turned.
Content architecture covered every dimension of the buyer's decision journey: the developer's vision and track record; Hafeez Contractor's architectural philosophy; the golf range as a lifestyle asset; the floor plans of Luxima and Maxima with detailed room-by-room descriptions; the full amenities specification; the master plan; the location advantages; the construction timeline; and the legal approvals including RERA registration.
A digital PDF version was produced simultaneously — compressed for WhatsApp sharing but retaining the visual quality of the print version — enabling the sales team to share the brochure in every format a 21st-century buyer would expect.
In luxury real estate, the brochure is the product until the product is ready. It must carry the full weight of the developer's credibility — in paper weight, print quality, and every word on every page.
Taking Beverly to
Where Buyers Were Gathering
Property expos in Chandigarh, Ludhiana, Jalandhar, and Delhi were a critical channel for reaching serious buyers in a single concentrated event. Antraajaal designed and produced Beverly Golf Avenue's complete exhibition stall system — from the large-format 20×20 foot anchor stalls at major property shows to compact canopy units for road shows and local activation events.
The stall design replicated the brand's green-and-gold luxury language at architectural scale — backlit renders, an illuminated scale model of the development, tablet stations for virtual tour presentations, and branded seating areas for one-on-one buyer consultations. Every element was designed to be modular — assembled and disassembled in hours, consistent in quality every time.
Canopy units with roll-up banners, counter pods, and branded umbrellas were produced for smaller activation events — corporate campuses, golf clubs, and residential society events where Tricity's high-income professionals gathered. Each canopy deployment was a precision-targeted micro-event, designed to generate qualified leads in the most personal format available.
A property expo stall is the closest thing to a show home that a developer can build before the project is complete. Beverly's stall had to make visitors feel the project's quality — not just see a photograph of it.
Every Channel,
One Campaign
Outdoor Advertising: Hoardings, unipoles, and gantries along the Chandigarh-Mohali NH corridor, Airport Road, and key arterials — creating unavoidable brand presence for every Tricity resident. Site perimeter hoardings turned the construction boundary into a 360-degree advertisement viewed by thousands of daily commuters.
Digital Lead Generation: Facebook and Instagram campaigns targeted Tricity professionals in the 35–60 age bracket with household incomes above ₹25 lakh, Delhi-based buyers researching Tricity real estate, and NRI audiences in the UK, US, and Canada with Punjabi heritage. Google Search ads captured high-intent queries — "luxury flats Mohali", "3BHK near Chandigarh", "Hafeez Contractor project Tricity". Cost-per-qualified-lead was driven down through continuous creative optimisation and landing page A/B testing.
Website — beverlygolfavenue.com: Built with conversion architecture — floor plans, 3D renders, virtual tour, amenities gallery, and multiple lead capture touchpoints. SEO-optimised for luxury property searches across Chandigarh, Mohali, and national queries. App versions built for both Android and iOS.
In real estate, a qualified lead — someone who has registered interest, viewed the floor plan, and requested a site visit — is worth thousands in media investment. Every digital rupee was optimised toward generating that conversation, not just an impression.
in India. But it was the first in Tricity.
Antraajaal made sure everyone knew it.
Measurable Results Across
Every Channel
A Complete Campaign.
Exceptional Results.
Collateral & Media
- Premium hardbound + digital brochure designed
- 12 newspaper insertions across TOI, HT, Tribune
- Full-page, half-page and double-spread formats
- Sales kit — folder, spec sheets, floor plan booklets
- TVC — 30s + 15s versions produced and placed
Physical Presence
- Site hoardings, unipoles & gantries deployed
- Exhibition stall systems — 4 cities
- Canopy units for corporate & golf club events
- Show home experience branding completed
- Site perimeter branding — full boundary wrap
Digital Performance
- 3× qualified lead volume vs benchmark
- 68% CPL reduction through optimisation
- Website beverlygolfavenue.com + iOS/Android app
- SEO for luxury property search terms
- Facebook, Instagram & Google Ads campaigns live
Antraajaal understood what we were trying to do — bring Delhi-quality luxury real estate marketing to Tricity for the first time. They didn't just design ads. They built a complete campaign ecosystem that gave Beverly Golf Avenue the market presence it deserved from day one.
— Developer, Beverly Golf Avenue | beverlygolfavenue.com11 Developers. 20+ Projects.
One Agency.
From luxury residential towers to affordable housing, from first launches to established developers expanding into Tricity — Antraajaal is the region's most experienced real estate branding partner.
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From newspaper ads to digital lead generation — Antraajaal's 360° real estate branding capability is unmatched in Tricity. 11 developers. 20+ projects. We know this market.