CHAWLA
ELECTRONICS
A generations-old electronics wholesale dealer who made a bold bet on digital — and walked away with a flagship store, a transformed customer base, and numbers the industry hadn't seen before.
Decades of Trust.
Zero Digital Presence.
Chawla Electronics was everything a successful traditional business looks like — a trusted name in wholesale electronics, deep relationships with suppliers, loyal dealers, and a reputation built over years of honest dealing. What it didn't have was a single rupee invested in digital.
The business ran entirely on word-of-mouth, walk-ins, and the kind of legacy trust that takes decades to build in North India's wholesale trade. Revenue was steady, repeat business was reliable, and the owner — confident in what had always worked — saw no urgent reason to change. Until the market started changing around him.
Competing dealers were acquiring new wholesale clients and retail customers through Google and social media. Buyers who once walked the market were now searching online before they left home. A younger generation of electronics buyers — resellers, installers, small business owners — was making purchasing decisions based on digital discovery rather than market reputation alone.
Antraajaal was brought in for a single mandate: take Chawla Electronics digital and prove, in measurable numbers, that the investment would pay back. The result exceeded every expectation — and opened a new flagship store.
When your competitors are acquiring your future customers through Google Ads while you wait for them to walk in, the cost of not advertising is higher than any campaign budget. That was the conversation that started everything.
Built to Perform.
Optimised to Outperform.
Antraajaal designed a full-funnel digital strategy — from the first impression a prospect had of Chawla Electronics to the moment they submitted a wholesale enquiry. Every layer was measurable. Every layer was optimised.
Search campaigns were structured around high-purchase-intent keywords — "wholesale electronics Mohali", "electronics dealer Chandigarh", "bulk electronics supplier Tricity" — capturing buyers at the exact moment of need. Ad copy was written to qualify leads before the click, reducing wasted CPC spend by pre-filtering casual browsers. Quality Score optimisation kept cost-per-click 40% below category average.
Facebook and Instagram campaigns targeted electronics retailers, electricians, interior designers, and small business owners across Tricity, Delhi NCR, and Punjab — audiences with demonstrated commercial electronics purchasing behaviour. A retargeting pixel was deployed from day one, building a warm audience pool for lower-cost remarketing campaigns that dramatically improved overall ROAS by the second month.
On-page SEO was built across product category pages — LED panels, electrical fittings, wire and cable, switches — with keyword architecture targeting both commercial wholesale queries and retail comparison searches. Google My Business optimisation drove local intent searches to the physical store. Within 6 months, 38% of website traffic was arriving organically — zero additional spend.
Dedicated CRO-optimised landing pages were built for each ad group — matching ad message to page content to minimise bounce rate and maximise lead form completions. A/B testing of headlines, CTAs, and form structures ran continuously. The result: conversion rate from click to enquiry improved from 1.8% at launch to 4.8% by month 6 — a 2.7× improvement at no additional media cost.
Google Analytics 4 and Meta Pixel were configured for full multi-touch attribution — enabling Antraajaal to see exactly which campaigns, ad sets, and keywords were generating revenue, not just clicks. Weekly ROAS tracking and monthly ROI reporting gave the client complete transparency into every rupee spent and every rupee returned. Budget was moved dynamically to highest-performing campaigns in real time.
Every Rupee
Tracked. Optimised.
Multiplied.
What is ROAS? Return on Ad Spend measures revenue generated for every rupee spent on advertising. A ROAS of 8.4× means ₹1 of ad spend returned ₹8.40 in revenue. For context, the electronics retail category average ROAS on Google Ads in India sits between 3× and 5×. Chawla Electronics' campaign consistently outperformed this at 8.4× average — with peak campaign ROAS hitting 11.2× during Diwali and year-end buying seasons.
How it was achieved: ROAS at this level doesn't happen on day one — it is the result of systematic optimisation. Antraajaal ran continuous bid strategy testing, comparing Target CPA, Target ROAS, and Maximise Conversions bid strategies across different campaign types. Negative keyword lists were maintained and expanded weekly to eliminate irrelevant traffic. Ad scheduling concentrated spend on the highest-converting hours — typically 10 AM–1 PM and 4 PM–7 PM when B2B buyers were active.
ROI vs ROAS: While ROAS measures revenue return on ad spend specifically, ROI (Return on Investment) accounts for total investment including agency fees, creative production, and platform costs. Chawla Electronics' 12-month marketing ROI was 740% — meaning for every ₹1 of total marketing investment, ₹7.40 of net profit was generated. This figure is what funded the decision to open the new Mohali flagship store.
A traditional business owner's biggest fear going digital is waste — spending on advertising that doesn't return. When the data showed ₹8.40 coming back for every ₹1 spent, every conversation about budget became easy.
Data Doesn't
Lie.
A Brand New
FLAGSHIP STORE
IN MOHALI
The 740% ROI from Antraajaal's digital campaign did something no marketing campaign usually achieves — it funded a physical expansion. The revenue growth from digital-acquired customers gave Chawla Electronics the confidence and the capital to open a flagship showroom in Mohali, scaling from a traditional wholesale operation to a retail-and-wholesale destination.
The store opening was itself marketed digitally — a geo-targeted launch campaign on Google and Meta, a grand opening event promoted through social media, and a Google My Business listing that immediately started generating walk-in traffic from local search. The digital flywheel that Antraajaal had built was now powering physical growth.
Numbers Worth
Framing.
Ad Campaign Results
- ROAS: 8.4× average · 11.2× festive peak
- CTR: 6.2% — 3× electronics industry average
- Cost Per Lead reduced from ₹480 → ₹134 (−72%)
- Google Quality Score optimised to 8–9/10
- Negative keyword list: 400+ terms filtering waste
Revenue & ROI
- Marketing ROI: 740% over 12 months
- Revenue growth: 380% year-on-year
- Digital-acquired customers: 65% of new revenue
- New Mohali flagship store opened — funded by digital
- Wholesale + retail customer base expanded
Organic & Owned
- SEO organic traffic: 38% of total sessions by M6
- Google My Business: top 3 ranking for local searches
- Conversion rate: 1.8% → 4.8% through CRO
- Meta pixel audience: 12,000+ warm retargeting pool
- Social media engagement: 290% growth
I was honest with Antraajaal — I had never spent a rupee on digital advertising and I was not sure it would work for a wholesale business like mine. The numbers they showed me after three months made me wonder what I had been waiting for. Today I have a store in Mohali that I built with what digital marketing brought in.
— Chawla Electronics | Wholesale Electronics | Mohali