Building a Leading
Dermatologist Brand
in the Tricity
From a fresh move to Chandigarh with zero local presence, to 80% of appointments driven purely through social media — the story of Dr. Aditi Jha and Antraajaal.
Zero presence. A new city. An exceptional doctor.
When Dr. Aditi Jha relocated to Chandigarh, she arrived with impeccable credentials — AIIMS training, a Singapore research fellowship, and over a decade of clinical excellence. But she had no brand, no local identity, and no digital footprint in the Tricity region.
The challenge was not just marketing — it was building an entire brand identity from the ground up for a senior clinician entering a competitive healthcare market, and then making that identity resonate powerfully across digital channels in a way that drove real patient appointments.
Dr. Aditi handed Antraajaal a single brief: she was a senior dermatologist. What followed was one of our most rewarding brand-building journeys.
We structured the engagement in three deliberate phases — identity, digital launch, and sustained growth — each building on the last.
Brand Identity & Logo
Designed a refined, trust-forward logo and complete visual identity — colour palette, typography, brand guidelines — reflecting Dr. Aditi's AIIMS pedigree and warm, patient-first approach.
Social Media Launch
Crafted and executed a comprehensive social media launch strategy — content pillars, posting cadence, creative direction, and community engagement — establishing authority and awareness across Chandigarh.
SEO & Sustained Growth
Built long-term organic visibility through targeted SEO, content strategy, and reputation management — ensuring Dr. Aditi's practice ranks prominently for high-intent dermatology searches across the Tricity.
Every touchpoint built with the same clarity of purpose — to make Dr. Aditi Jha the most trusted dermatologist name in Chandigarh.
A practice built on brand trust and digital presence — with 80% of all appointments sourced directly from social media.
Appointments from social media
8 in every 10 patients who walk into Dr. Aditi's clinic today found her through social media — the direct result of a brand identity and digital strategy built with intention from day one.
In a market where most practitioners rely on walk-ins and referrals, Dr. Aditi's practice is predominantly fuelled by digital discovery. A brand that people trust, search for — and find.
Leading dermatologist in Chandigarh Tricity
Dr. Aditi Jha is today widely recognised across Chandigarh, Mohali, and Panchkula — a reputation built through consistent brand presence, trust, and clinical excellence amplified digitally.
Strong search presence across Tricity
draditijha.com ranks prominently for high-intent dermatology search terms across Chandigarh and Mohali — a sustained effort that delivers new patients organically every single day.
A glimpse of the content ecosystem Antraajaal built for Dr. Aditi Jha — from brand launch visuals to treatment-focused social media posts that drive appointments.
Brand Identity Banner
Social media creatives — designed & managed by Antraajaal
From the very first meeting, Antraajaal understood that this wasn't just about creating a logo or running social media. It was about building a brand that patients would trust before they even walked through the door.
Creative Showcase
