The Smile Designers — From a Logo to a Recognised Dental Brand
When Dr. Shobit Sethi and Dr. Apporva Rana Sethi, the power couple behind The Smile Designers, approached Antraajaal, the brief began with something seemingly simple—a logo. But we saw an opportunity to create much more than a visual mark. We developed a distinctive brand identity that reflected their contemporary approach to dentistry and positioned The Smile Designers as a premium dental destination. From logo designing and brand identity to website development and digital presence, every touchpoint was created to build recognition and establish a strong, memorable personality for the clinic.
As the brand evolved, Antraajaal continued to shape its visibility through social media marketing, strategic digital communication and celebrity endorsements. The objective was to move beyond conventional dental-clinic marketing and create a brand that people would recognise, remember and talk about. Today, The Smile Designers has grown into one of the most celebrated dental names in the Tricity, with Dr. Shobit Sethi and Dr. Apporva Rana Sethi building a strong public presence alongside their clinical reputation. What started with a logo became a complete branding and digital marketing journey—turning a dental practice into a recognisable brand.
