FRUBERT
Premium dried fruits and nuts for the ultimate luxury snacking experience — Antraajaal designed packaging that made Frubert's exotic, gourmet range look as extraordinary on the outside as the world's finest fruits taste on the inside.
The World's Finest
Fruits. Preserved at
Their Peak.
Frubert was built around a singular and ambitious idea — to bring the exotic fruits of the world to Indian consumers in a form that preserved not just the fruit, but the experience of eating it. Not the dried fruits of the supermarket shelf. Something else entirely: gourmet, luxury snacking from the best producing regions of the world.
The product range is genuinely exotic — Thai pomelo, green apple, kiwi, pineapple — prepared using osmotic dehydration, a method that retains nutrients, flavour and texture far beyond what conventional drying achieves. No preservatives. No artificial additives. The fruit, and nothing else, concentrated into a luxury snacking experience.
The brand expanded beyond individual products into a gifting range — beautifully presented boxes of selected dried fruits designed for corporate gifting, festive occasions, and the kind of personal gifts that arrive and immediately communicate that the giver knows the difference between premium and ordinary. The Frubert x Dr. Brado collaboration extended the range further into healthy oatmeal products, broadening the brand's health-and-luxury proposition.
Design packaging that makes a ₹149 dried fruit pouch feel like a ₹1499 luxury purchase — and a gifting box feel like it arrived from a European confiserie. The product earns it. The packaging has to show it.
When Luxury Lives
Inside, the Outside
Must Match It.
Packaging for a luxury food brand is the product's first sensory experience. The moment a customer sees the pack, holds it, reads it — they are already deciding if the price is justified. Frubert's packaging had to answer yes before the pouch was even opened.
The deep black base was chosen deliberately — in FMCG, most dried fruit packaging uses bright primary colours on white. Black immediately signals a different tier. It says: this is not your ordinary dry fruit pouch. It is the same reason luxury whisky, premium coffee and high-end confectionery brands use black as their dominant packaging colour. The gold lettering on black communicates gourmet intent before the product description is read.
Each product variant in the Frubert range was given a distinct accent colour drawn from the fruit itself — apple green for dried green apple, tropical yellow-orange for pineapple, citrus pink for pomelo, vivid green for kiwi. The accent colour runs as a band, an illustrative element or a typographic highlight against the dark base, making every variant instantly distinctive on shelf while remaining unmistakably Frubert as a range.
Each product's origin was featured prominently on the packaging — Thai kiwi, Thai pomelo, Thai pineapple — because the provenance is part of the premium story. Buyers of gourmet food products want to know where the raw material came from. Featuring the origin communicated not just quality but the romance of sourcing: Frubert brings the world's finest fruit-growing regions directly to an Indian doorstep.
The packaging information was structured to answer a premium buyer's natural sequence of questions — What is it? (Product name, fruit illustration), Why is it premium? (Exotic origin, osmotic dehydration), Why is it healthy? (No preservatives, natural only), How much and how to use? (Weight, serving suggestion, storage). Every fact the consumer needed was present, in the order they'd need it, with the visual weight it deserved.
The Frubert gifting range required packaging that stepped up further — rigid boxes, foil stamping, tissue wrapping, and the kind of unboxing experience that made the act of gifting as luxurious as the product inside. Designed for corporate gifting, festive occasions and premium personal gifts where the presentation is as important as the contents.
Boxes That Make
Giving Feel Extraordinary.
The Frubert gifting range extended the brand into the premium gifting market — a fast-growing segment in India where corporate gift-givers, wedding hosts, and individuals seeking distinctive gifts were underserved by either expensive imported products or low-quality domestic alternatives. Frubert's gifting boxes filled that gap exactly.
Box Design: Rigid lidded boxes in the Frubert brand palette — deep black, gold foil stamped logo, fruit illustrations on the lid. The kind of box that someone keeps after the contents are consumed. Designed to look like a luxury purchase at the moment of unboxing — tissue-wrapped contents, a printed card describing the products inside, and the fruit fragrance that escapes when the lid is first lifted.
Corporate Gifting: Customisable box configurations for corporate clients — ability to add corporate branding, select specific product combinations, and order in quantities suited for large-scale gifting programmes. Diwali, New Year, employee appreciation, client gifting — Frubert boxes arrived at every occasion saying: this giver has thought carefully about this gift.
Photography Direction: The gifting range photography was directed to capture the unboxing moment — the lift of the lid, the tissue reveal, the arrangement of products inside. Images designed for Instagram sharing, which meant the photography itself became a marketing asset, driving social media content that reached audiences Frubert's direct advertising couldn't.
The best gifting packaging is one that makes the recipient feel the giver spent more than they did. Frubert's boxes created that feeling completely — premium, thoughtful, beautiful, and full of something genuinely delicious.
Four Fruits.
One Exotic Standard.
The Full
Frubert Packaging Suite
Packaging That Made
Luxury Feel Inevitable.
Product Range
- Full dried fruit range — Apple, Kiwi, Pineapple, Pomelo
- Dark luxury base with fruit-colour accent system
- Osmotic dehydration and origin messaging featured
- Multiple size formats — 100g to 500g
- No-preservative credential prominently communicated
Premium Boxes
- Rigid lid gifting boxes — foil stamped Frubert logo
- Multiple product configurations for gifting
- Corporate customisation capability built in
- Photography direction — unboxing experience shot
- Designed for Diwali, corporate and personal gifting
Cohesion Across Range
- Consistent black-gold brand language across all SKUs
- Frubert brand identity applied to all packaging formats
- Dr. Brado × Frubert collab packaging integration
- Photography direction for e-commerce and social
- Print-ready artwork — all formats production-ready
Frubert sources the best fruits in the world. Antraajaal designed packaging that matched that ambition. When a customer picks up our apple or kiwi pack, they feel the premium before they've read a word. That's what great packaging does — it sells the experience before the product.
— Frubert | Exotic · Gourmet · Luxury | frubert.in