Fido
Pharma
From the logo to the exhibition stand — Antraajaal built the complete branding for Fido Pharma, India's enzyme and probiotics manufacturer. Logo, brand identity, website, packaging designing for pharmaceuticals and nutraceuticals, brochure, printing and exhibition design.
India's Enzyme &
Probiotics Pioneer.
Branded for Global Reach.
Fido Pharma Pvt. Ltd. manufactures what most pharmaceutical and nutraceutical products are built around — the enzymes and probiotics that make medicines work, supplements effective, and food products functional. Serratiopeptidase. Bromelain. Lactobacillus strains across dozens of varieties. Co-Enzyme Q10. Nattokinase. Products serving Biopharmaceutical, Fine Chemicals, Food & Feed and Cosmetics industries globally.
When Fido Pharma came to Antraajaal, the brief was comprehensive — build the complete brand from zero, create the packaging designing for pharmaceuticals and nutraceuticals that presented their product range professionally, develop a B2B website serving global buyers, and produce the branding for pharma collaterals — brochure, exhibition materials and printed stationery — that took Fido to trade shows with the credibility their science deserved.
The bright green logo was the brand's defining signal — a deliberate counterpoint to the deep navy and clinical white that dominated pharmaceutical industry visual language. Fido Pharma's green communicated biological vitality and scientific confidence simultaneously.
Fido Pharma's products are what global pharmaceutical companies depend on. Antraajaal built a brand that made Fido look like the global supplier it was — and packaging that made every product leaving Panchkula look world-class.
The Bright Green
That Set Fido Apart
from Every Competitor.
The pharmaceutical industry's visual language defaults to clinical white-and-blue or natural earth-tones. Fido Pharma's products were both scientifically advanced and naturally derived. The bright green logo mark bridged those two worlds — scientific precision in the language of living organisms.
The Logo Mark: The FIDO wordmark with a distinctive F-mark incorporating a circular molecular element — suggesting biological structure and brand identity simultaneously. The bright Fido green communicated biological vitality and scientific confidence in a category that had never seen it expressed so boldly.
Watermark System: Three proprietary watermarks for the brand — a capsule/pill silhouette for pharmaceutical products, a hexagonal enzyme molecule for the enzyme range, and a probiotic circle representing bacterial morphology. These watermarks appeared across packaging, brochures, exhibitions and digital materials as brand pattern elements.
Brand System: Bright green primary, deep forest green for text and dark applications, scientific teal as the technical secondary, and clean mint-white backgrounds for the light, approachable feel the brand required.
In B2B pharmaceutical supply, brand identity builds the credibility gap that product quality alone cannot close in a first interaction. The Fido green made Fido Pharma impossible to confuse with anyone else in the enzyme and probiotic category.
Every Product Pack.
Precise. Professional.
Unmistakably Fido.
The pharmaceutical packaging design for Fido Pharma covered three distinct categories — enzymes, probiotics and nutraceuticals — each with different regulatory requirements and audience expectations. Capsule watermarks for pharmaceutical enzyme packs. Hexagonal enzyme structure on the nutraceutical range. Probiotic circles on the multi-strain range. One master brand. Three product worlds.
Fido Pharma's enzyme products were packaged for B2B pharmaceutical supply. Each pack designed with the information hierarchy that pharmaceutical procurement required — enzyme name, activity specification, purity, storage and manufacturing details. The capsule watermark appeared on each pharmaceutical pack as the immediate category identifier, making the product form recognisable at a glance.
The Fido Pharma probiotic range — 20+ strains — used a colour-coded variant system within the brand. The circular probiotic watermark, representing the bacterium's spherical morphology, appeared on each pack as a category identifier. Each strain sub-type received its own accent colour (Lactobacillus teal, Bifidobacterium green, Bacillus lime) within the master Fido green system.
The nutraceutical packaging design for Co-Enzyme Q10, L-Glutathione, Alpha Lipoic Acid and Hyaluronic Acid used the hexagonal enzyme watermark communicating molecular complexity. Positioned at the premium end of nutraceutical active ingredients. The hexagon appeared as a key design element — scientifically credible, immediately recognisable as the Fido nutraceutical range.
Every design delivered as production-ready CMYK print artwork. Antraajaal also managed the printing — coordinating with packaging printers to ensure the bright Fido green reproduced accurately across HDPE bottles, aluminium foil pouches and cardboard cartons. Complete service from design to delivery.
A brand this global deserves a website this sharp.
A B2B Website That
Served Clients on
Five Continents.
Global B2B Architecture: fidopharma.com was built for pharmaceutical procurement managers, nutraceutical formulators and institutional buyers worldwide. Clean product category navigation (Enzymes / Probiotics / Nutraceuticals / Fine Chemicals), search-optimised product pages for every strain and enzyme in the catalogue, and clear B2B enquiry pathways.
Product Catalogue Pages: Each Fido Pharma product given an individual page — enzyme name, CAS number, activity specification, available grades, storage conditions, applications and documentation download for technical data sheets. A comprehensive, searchable reference that pharmaceutical procurement teams bookmarked and returned to regularly.
International SEO: Targeting the global search terms for Fido Pharma's products — "serratiopeptidase manufacturers India", "lactobacillus acidophilus supplier", "probiotics manufacturer Panchkula", "enzyme manufacturers India" — to capture qualified international traffic already searching for exactly what Fido Pharma supplied.
Industries Served: Dedicated pages for each end-use industry — Biopharmaceutical, Fine Chemicals, Food & Feed, Cosmetics — communicating specific applications and making the B2B sales conversation start from a position of industry understanding.
A pharmaceutical B2B website is a 24-hour catalogue, salesperson and credibility builder combined. Antraajaal designed fidopharma.com to serve all three functions simultaneously, in every time zone.
The Materials That Made
Fido Pharma Shine
at Every Trade Show.
Corporate Brochure: Bright green cover with hexagonal enzyme and capsule watermarks, product category sections colour-coded to the brand system, and technical specifications that pharmaceutical procurement needed to make a sourcing decision. A B2B document that communicated both the breadth of Fido's catalogue and the scientific depth behind each offering.
Product Catalogue: A comprehensive printed product catalogue — every enzyme, every probiotic strain, every nutraceutical active — with CAS numbers, activity specifications and available grades. Designed to function as both a reference for existing clients and a sales tool for new accounts. Printed to pharmaceutical industry quality standards.
Exhibition Design: Fido Pharma's exhibition presence at CPhI India, nutraceutical trade shows and pharmaceutical manufacturing conferences required a stand that communicated authority among large international competitors. Antraajaal designed the backdrop, product display panels, countertop systems and promotional materials. The bright Fido green was the immediate differentiator on every trade show floor.
Printing Management: Visiting cards, letterheads, product sample labels, identification stickers and all printed marketing collateral — all in the brand system, all printed under Antraajaal's management, all delivered to quality.
At a pharmaceutical trade show, the first thing a visitor judges is whether the booth looks like a serious company. Antraajaal's Fido Pharma stand answered that question in the first three seconds.
Complete Branding for Pharma —
Logo to Exhibition Stand.
The Full
Fido Pharma
Brand System
A Pharma Brand Built
for the World Stage.
Identity & Logo
- Bright Fido green logo — F-mark, all variants
- Capsule · Enzyme · Probiotic watermark system
- Complete brand system and visual guidelines
- Full stationery suite printed and delivered
- Exhibition identity and display materials
Pharma & Nutraceuticals
- Pharma packaging for complete enzyme range
- Probiotic pack range — 20+ strain categories
- Nutraceutical range — CoQ10, Glutathione, ALA
- Print-ready artwork for all SKUs
- Printing managed — design to delivery
Website, Brochure, Exhibitions
- fidopharma.com — B2B global product catalogue
- SEO for international pharma/enzyme searches
- Corporate brochure — all product categories
- Exhibition stand — CPhI India and trade shows
- Trade show materials — banners, panels, handouts
Fido Pharma manufactures enzymes and probiotics that global pharmaceutical companies depend on. Antraajaal built us the brand identity, the packaging, the website, the brochure and the exhibition presence that communicated that standard to every client we worked with — from Panchkula to Europe and beyond. The bright green is now how the industry recognises us.
— Fido Pharma Pvt. Ltd. | Enzyme Solutions · Probiotics | Panchkula · fidopharma.comMore Pharma Brands
We've Built
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