Birds have been a timeless source of inspiration in logo design. They symbolize freedom, vision, elegance and creativity, making them an excellent choice for brands aiming to convey these attributes. As a logo designer, studying iconic bird-inspired logos can provide insights into creating memorable and meaningful designs. Here are some of the most famous logos featuring birds and what makes them stand out.
Brands that have birds as their logo
1. Twitter (Now X)
The logo features a blue bird icon, symbolizing freedom, communication, and simplicity. It reflects the platform’s purpose of enabling quick and free-flowing exchanges of ideas and information, much like birds communicating through chirps.
2. American Eagle Outfitters
Its logo depicts a soaring eagle, representing freedom, strength, and style. This emblem conveys the brand’s focus on youthfulness and bold fashion choices, appealing to those who value individuality and adventure.
3. NBC (National Broadcasting Company)
NBC’s logo incorporates a peacock with colorful feathers, symbolizing diversity, pride, and creativity. The design highlights the network’s extensive range of programming and its vibrant, inclusive identity.
4. Penguin Books
This publishing company features a playful penguin, symbolizing reliability, approachability, and accessibility in literature. The bird represents the brand’s commitment to providing high-quality, affordable books to a broad audience.
5. Baltimore Ravens (NFL)
Inspired by Edgar Allan Poe’s famous poem “The Raven,” the logo showcases a raven’s head. It evokes mystery, intelligence, and determination, resonating with the team’s name and the literary legacy of Baltimore.
6. Hollister Co.
A seagull in the logo reflects youth, freedom, and beach culture. It captures the brand’s laid-back, coastal lifestyle, appealing to those who embody casual elegance and adventure.
7. Dove
Dove’s logo features a stylized dove, symbolizing purity, peace, and beauty. This aligns perfectly with the brand’s mission of promoting self-care, confidence, and natural beauty.
8. Nestlé
Nestlé’s logo depicts a mother bird feeding her chicks, symbolizing care, nourishment, and family values. It reinforces the brand’s emphasis on nutrition and trustworthiness.
9. Lufthansa
A crane in flight forms the logo, symbolizing travel, elegance, and reliability. It conveys the brand’s commitment to premium service and smooth journeys.
10. Swarovski
Swarovski uses a swan in its logo, representing elegance, luxury, and grace. The swan embodies the brand’s focus on timeless beauty and high-quality craftsmanship.
11. Air Mauritius
The red stylized bird in this logo symbolizes flight, freedom, and national identity. It emphasizes the airline’s role as a proud ambassador of Mauritius, connecting people across the globe.
12. Cardinals (MLB)
The logo features a cardinal perched on a baseball bat, symbolizing agility, strength, and sharpness. It reflects the team’s competitive spirit and dynamic gameplay.
13. Hummingbird Communications
A colorful hummingbird represents speed, agility, and adaptability. It aligns with the brand’s focus on innovative and fast communication solutions.
Bird-inspired logos effectively use imagery to evoke themes like freedom, elegance, strength, and reliability. These symbols resonate with audiences by conveying positive emotions and values associated with birds, making them memorable and impactful branding tools.
Why Birds Work Well in Logo Design
Birds are versatile symbols that can be stylized to match various brand identities. Whether it’s elegance, speed, strength, or care, they offer endless design possibilities for a logo designer to explore.
Tips for Creating Bird-Inspired Logos
Understand Symbolism – Choose a bird that represents the brand’s core values, such as an eagle for strength or a dove for peace.
Simplify the Design – Modern logos like Twitter rely on minimalistic shapes to remain impactful.
Use Colors Wisely – Colors evoke emotions, so consider shades that complement the bird’s symbolism.
Incorporate Movement – Dynamic postures, such as wings in motion, can add energy to the design.
Conclusion
For logo designers, birds offer endless inspiration due to their diverse forms and meanings. Whether you’re designing for a corporate identity, a sports team, or a fashion brand, leveraging bird imagery can create lasting impressions. Need help designing your bird-inspired logo? Reach out to a professional logo designer today and let your ideas take flight!