The Vision
AB Heart Care was established by Dr. Ashwani Bansal, an AIIMS-trained cardiac surgeon with extensive experience in advanced heart procedures.
To build a credible, patient-trusted cardiac brand centered around the doctor’s expertise—not a traditional hospital identity.
The Strategy by Antraajaal
Doctor-Centric Branding
Instead of positioning AB Heart Care as a hospital, the focus was placed on:
- Dr. Ashwani Bansal as the core brand
- Highlighting qualifications (AIIMS Delhi) and expertise
- Building authority through consistent communication
Website Development (Conversion-Focused)
A structured website was developed to:
- Educate patients about cardiac conditions and treatments
- Build trust through clear, informative content
- Drive actions like appointment bookings and inquiries
SEO (Search Engine Optimization)
A targeted SEO strategy was implemented:
- Focus on high-intent keywords (e.g., cardiac surgeon, bypass surgery, pediatric heart surgery)
- Creation of service-specific pages
- Local SEO to capture patients from Mohali, Chandigarh, and surrounding regions
Social Media Management
Content strategy was designed to:
- Simplify complex medical topics
- Build trust through educational and informative posts
- Maintain consistent engagement and visibility
Lead Generation System
A performance-driven approach was implemented:
- Funnel creation from search → website → inquiry
- Optimization of landing pages
- Continuous refinement based on patient behavior
The Execution
Antraajaal’s ability to create brands with personality—where boldness is balanced with design discipline, and every touchpoint contributes to a unified, high-impact experience.
The Outcome
AB Heart Care evolved into a strong doctor-led digital brand.
- Increased online visibility for cardiac-related searches
- Improved patient trust through structured content
- Consistent lead flow for consultations
- Clear positioning of Dr. Bansal as a trusted cardiac expert