MARBELLA
A place where every moment is filled with joy and compassion — and every surface tells a story of distinction.
Insert: Marbella GrandAerial Render / Hero Visual
An Address of
Distinction in the
Heart of IT City
Marbella Grand arrived in Tricity's premium real estate market as something the region had been waiting for — a residential address so complete, so considered, so architecturally commanding that the only question was: how do you market something this significant?
Positioned on the prestigious 200 ft wide international airport road in Sector 82-A, Mohali, Marbella Grand by SRG Group is a 11.12-acre A5 Star residential development offering a product range unmatched in Tricity — 3 BHK, 3+1 BHK, and 4+1 BHK apartments alongside exclusive Earth Villas, Sky Villas, and Penthouses that redefine what luxury living means in the IT City corridor.
The location was a statement in itself. Chandigarh five minutes away. The International Airport five minutes away. ISB, IISER, and the World Trade Centre as neighbours. PCA Cricket Stadium within the same distance. This was not a project seeking credibility through proximity — it was a project that its surroundings celebrated.
Antraajaal was appointed to deliver the complete marketing mandate — branding, newspaper advertising, digital marketing, outdoor, brochures, exhibition stalls, and lead generation — building a campaign that matched the ambition of the project it represented.
Marbella Grand was not selling apartments. It was selling an address — a life decision that told the world something deliberate about the person who made it. Every piece of marketing had to carry that weight.
Every Channel.
One Cohesive Story.
Antraajaal deployed a complete 360° real estate marketing system for Marbella Grand — built around a single consistent luxury narrative that ran through every newspaper, every screen, every hoarding, and every digital touchpoint.
Print That Spoke
to the Premium Reader
Marbella Grand's newspaper campaign was placed in Times of India, Hindustan Times, and The Tribune — the three most credible editorial environments available to reach Tricity's upper-income professional and entrepreneurial class. The decision to invest in premium print placements was itself a brand signal: a developer of this standing communicates at this level.
Antraajaal designed full-page ads built around Marbella Grand's three most powerful statements: the address (200 ft Airport Road, Sector 82-A — one of Mohali's most prestigious coordinates), the product range (Earth Villas to Sky Villas to Penthouses — a spectrum only one project could offer), and the proximity (Chandigarh, airport, ISB — five minutes to the life you already live).
Each ad was designed with the marble texture running at ambient opacity behind the layout — a subtle visual signature that connected every placement to the project's identity without stating it directly. The gold-on-navy palette commanded premium attention in a newspaper environment still dominated by generic red-and-white real estate advertising.
In luxury real estate, the newspaper ad is not just a lead generator — it is a credibility certificate. Every insertion said: this developer is serious, this project is real, this address is worth your attention.
The Brand
At Every Intersection
Strategic hoardings on the 200 ft airport road itself — the project's own address as media space. Every commuter on one of Mohali's most prestigious roads passed a Marbella Grand communication multiple times daily, turning location advantage into brand recall.
Unipoles and gantries along the NH5 and airport road corridor — reaching the daily commuter flow between Chandigarh and Mohali's IT City. The buyer profile — IT professionals, ISB alumni, entrepreneurs — used this corridor every working day.
Modular exhibition stall systems deployed at property expos in Chandigarh, Ludhiana, Jalandhar and Delhi. Scale architectural model as the centrepiece. Branded tablets for virtual tour and floor plan navigation. Private consultation zones for serious buyers.
Site entrance arch, visitor reception area branding, model flat presentation materials, and branded pathways through the site — transforming each site visit into a total Marbella Grand experience from the moment a buyer arrived at the boundary.
Antraajaal understood that Marbella Grand wasn't just a residential project — it was a statement. Their campaign gave us the market presence our project deserved, from the newspaper front pages to the digital screens of buyers across Tricity and beyond.
— SRG Group | Marbella Grand | Sector 82-A, Mohali11 Developers. 20+ Projects.
From Marbella Grand to Beverly Golf Avenue — Antraajaal is Tricity's most trusted real estate marketing partner, with over a decade of luxury property campaigns across residential, commercial and mixed-use developments.