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Case Study ยท Education Branding ยท Digital Marketing for Schools

Delhi Public
School
Yamuna Nagar

Jagadhri ยท Haryana ยท DPS Society

Your child's gateway to excellence in India โ€” Antraajaal manages every piece of communication for one of North India's most established DPS franchises, from drone shoots to digital campaigns, brochures to board results.

NRI Student Outreach Digital Marketing Brochures & Catalogues Drone Shoots Reports & PDFs Stationery
DPS Yamuna Nagar-Jagadhri
Education ยท K-12 CBSE School
Parents ยท Students ยท NRI Families
Full Creative & Digital Marketing Partner
DPS
Delhi Public School
Yamuna Nagar ยท Jagadhri
"Your Child's Gateway
to Excellence in India"
Creative Partner: Antraajaal
Digital Marketing for Schools
Brochures & Catalogues
Drone Shoots
NRI Outreach Campaigns
Stationery & Reports
Social Media Marketing
DPS Yamuna Nagar
Gateway to Excellence
Digital Marketing for Schools
Brochures & Catalogues
Drone Shoots
NRI Outreach Campaigns
Stationery & Reports
Social Media Marketing
DPS Yamuna Nagar
Gateway to Excellence
Campaign Creative โ€” Designed by Antraajaal
DPS Yamuna Nagar digital marketing poster โ€” NRI student campaign designed by Antraajaal
NRI Student Outreach Campaign
"Your Child's Gateway to Excellence in India"

Targeted at NRI parents across the UAE, UK, USA, Canada and Southeast Asia โ€” this campaign positioned DPS Yamuna Nagar as the premium choice for families seeking a world-class CBSE education in a safe, nurturing environment within India.

Academic Excellence
CBSE board results, science labs, subject mastery
All-Round Development
Sports, music, arts, co-curricular activity
Safe Home for NRI Students
Boarding, pastoral care, family-like environment
+91 99920 13400
www.dpsyamunanagar.com
01 โ€” The School

A DPS Legacy.
A Community That Trusts
What It Chooses.

Delhi Public School Yamuna Nagar-Jagadhri carries the weight of one of India's most trusted school brands โ€” and with it, the responsibility to communicate that trust to a new generation of parents making one of the most important decisions of their children's lives.

Families choosing a school are not making a transactional decision. They are entrusting their child's formative years โ€” their academic foundation, their character development, their social world โ€” to an institution. The communications that reach those parents have to be worthy of that weight. They have to say, clearly and beautifully: your child will be safe here. Your child will grow here. Your child will excel here.

Antraajaal's engagement with DPS Yamuna Nagar is comprehensive โ€” spanning digital campaigns, print collateral, photography, video production including drone shoots, stationery, reports and PDFs. Every piece of communication that leaves the school, whether to current parents, prospective families, NRI communities abroad, or institutional partners, is produced to the same standard of quality that DPS represents in education.

Every school in India has results. DPS Yamuna Nagar has a world โ€” a campus, a culture, a community that raises children to be genuinely ready for whatever comes next. Antraajaal's job is to communicate that world, not just its statistics.

Insert: DPS Campus โ€” Drone Aerial Shot
School Profile
SchoolDelhi Public School
LocationYamuna Nagar ยท Jagadhri
BoardCBSE ยท DPS Society
SpecialityNRI Student Programme
Antraajaal RoleFull Creative & Digital Partner
The Three Pillars Antraajaal Communicates
๐Ÿ“š
Academic Excellence
Results That
Speak for Themselves
Board results, subject toppers, science olympiad wins, scholarship achievements โ€” communicated through result posters, social media celebrations, brochure spreads and annual report infographics.
๐Ÿ
All-Round Development
Sports, Arts and
Everything Between
Cricket, athletics, cultural events, science fairs, music programmes โ€” photographed, shot with drones, designed into annual day invites and showcased across social media to show the full DPS experience.
๐ŸŒ
NRI Student Programme
A Safe Home
Far From Home
The crown positioning โ€” a school that offers international-standard education in India with a nurturing environment that NRI families can trust completely. The heart of every campaign Antraajaal builds for DPS Yamuna Nagar.

Reaching Parents
Where They
Actually Are

Social Media Marketing: Instagram and Facebook content built around the school calendar โ€” admissions season campaigns, annual day countdowns, board result celebrations, sports day highlights, cultural event documentation. Each piece of content designed to make current parents proud and prospective parents curious.

NRI Outreach Campaigns: Targeted digital campaigns reaching Indian diaspora communities โ€” parents in UAE, UK, USA, Canada, Australia and Southeast Asia who want their children educated in India. The campaign creative positioned DPS Yamuna Nagar's boarding and pastoral care alongside its academic credentials, answering the primary NRI parental concern: is my child safe? The answer, communicated beautifully, is yes.

Admissions Season Campaigns: Google and Meta campaigns timed to admissions cycles โ€” capturing parents actively searching for CBSE schools in the region, retargeting website visitors, and building awareness in the catchment area months before enquiries typically peak. SEO built around "best CBSE school Yamuna Nagar", "DPS admission Haryana" and NRI boarding school queries.

Event Promotions: Annual day, sports day, science exhibitions, cultural programmes, open days โ€” each event marketed digitally to maximise attendance, community engagement and the ongoing relationship between the school and its parent community.

A school's best marketing is a parent who feels their child is known, celebrated and growing. Every piece of digital content Antraajaal creates for DPS Yamuna Nagar is designed to create that feeling for the families already inside the school โ€” and show it to the families considering it.

Insert: Social Media Campaign Grid
NRI Campaign Ad
Admissions Season
Annual Day Promo
Results Campaign
03 โ€” Drone Shoots & Photography

Seeing the Campus
the Way No One
Has Seen It Before

Insert: Campus โ€” Drone Aerial Wide Shot
Sports Ground โ€” Overhead
Main Building โ€” Drone Approach
Campus at Golden Hour

A school campus looks entirely different from the air. The manicured sports grounds, the architectural spread of the main building, the relationship between academic blocks and activity spaces, the green canopy that tells parents this is a campus built for children to breathe in โ€” none of this is visible from ground level. Drone photography changed what DPS Yamuna Nagar could show prospective parents.

Aerial Campaign Imagery: Drone shoots produced the hero visuals for the school's most important communications โ€” admissions brochure covers, website headers, social media feature posts and NRI campaign creatives. The aerial perspective communicated scale, beauty and the physical quality of the campus in a single image that no ground-level photograph could replicate.

Event Coverage: Annual Day, Sports Day, and cultural events shot with a combination of ground photography and drone videography โ€” producing cinematic event content that gave parents who attended a beautiful record and those who couldn't attend an experience that made them wish they had.

Video Production: School profile videos, teacher introduction films, facilities walkthroughs and student testimonials โ€” the full video content library that sits behind DPS Yamuna Nagar's digital presence and admissions conversations.

When an NRI family in Dubai is deciding whether to send their child to a school they've never visited, a drone shot of the campus does the work of a hundred words. They see the size. They see the green. They see the building. They feel confident before they've spoken to anyone.

Insert: DPS Yamuna Nagar โ€” Signature Drone Shot (Full Campus, Golden Hour)

Every Piece of Print
Worthy of the School
It Represents

When a DPS Yamuna Nagar brochure lands in a parent's hands, it is carrying the reputation of one of India's most trusted school brands. Antraajaal designs every piece of print with that responsibility at the centre of every decision.

01
Admissions Brochure

The primary sales tool for every admissions season โ€” covering academic programmes, boarding facilities, sports infrastructure, extracurricular activities, faculty credentials, and the NRI student experience in detail. Designed to be left in the hands of a prospective family and answer every question before it's asked.

02
Prospectus & School Catalogue

Comprehensive school prospectus โ€” every programme, every facility, every policy, every fee structure laid out with the clarity and design quality that parents of DPS students expect. Annual updates designed and produced to the same standard each year, with new photography and updated academic achievements.

03
Event Invitations

Annual Day, Sports Day, Founders Day, Open House and graduation ceremony invitations โ€” designed to feel like the events they announce. Premium card stock, foil accents, DPS colour palette applied with the care that signals these are not routine events but celebrated moments in the school's life.

04
Reports & PDFs

Annual reports, academic performance reports, activity reports and institutional documentation โ€” all formatted to a consistent, professional design standard. Digital PDF versions optimised for online sharing with NRI and distant parents who consume school communications primarily through email and WhatsApp.

05
Corporate Stationery

Letterheads, visiting cards for faculty and administration, ID cards, certificates, result cards, school planners and notebooks โ€” all produced in the DPS Yamuna Nagar visual identity, consistent from the Principal's office letterhead to the student's ID card.

Insert: Admissions Brochure โ€” Cover + Spread
Annual Day Invite
Annual Report
Stationery Suite
NRI Info Pack
Brochure โ€” Cover
Brochure โ€” Inside Spread
Event Invitation
Annual Report
05 โ€” The NRI Campaign
Global Outreach

Reaching Indian Families
Across the World

NRI parents considering education in India face a specific set of concerns โ€” distance from their child, safety in a new environment, academic quality that justifies the separation, and the pastoral support that replaces the parental presence they can't provide themselves. The Antraajaal NRI campaign for DPS Yamuna Nagar was built to answer every one of those concerns, clearly and warmly, in the media channels where NRI parents consume content.

Campaign targeting reached Indian diaspora communities through Facebook and Instagram, with creative that showed the school's boarding facilities, pastoral care systems, international food options, communication with parents, and the smiling faces of students who had made DPS Yamuna Nagar their home. The tagline โ€” "A Safe and Nurturing Home for NRI Students" โ€” anchored every piece.

A parent in London or Dubai who sends their child to India is not making a compromise. They're choosing the best. The campaign communicated DPS Yamuna Nagar as exactly that โ€” the premium choice that gives an NRI child every advantage.

Insert: NRI Campaign Creative Suite
Boarding Life Visual
Parent Testimonial
Campus Tour Video Still
Info Pack โ€” NRI
Target Markets
UAE UK USA Canada Australia Southeast Asia
Every parent wants the same thing โ€”
a school that knows their child,
challenges their child,
and sends them into the world ready.
Antraajaal tells that story.
Full Scope of Work

Everything a School
Needs to Communicate

๐Ÿ“ฑ
Digital Marketing
Social media strategy, paid campaigns, NRI outreach, admissions season ads, Google search and Meta campaigns.
๐Ÿ“ธ
Photography
Campus, events, classrooms, labs, sports, student life, teacher portraits โ€” the full visual library of the DPS experience.
๐Ÿš
Drone Shoots
Aerial campus photography and videography โ€” the hero visual assets that show the school at its most impressive scale.
๐ŸŽฌ
Video Production
School profile films, event coverage, facility walkthroughs, student testimonials and social media video content.
๐Ÿ“–
Brochure & Prospectus
Admissions brochure, school prospectus and programme catalogues โ€” the print suite that travels with every admissions conversation.
โœ‰๏ธ
Event Invitations
Annual Day, Sports Day, Founders Day and graduation invitations designed to be as special as the events they announce.
๐Ÿ“Š
Reports & PDFs
Annual reports, academic reports, activity documentation and institutional PDFs โ€” beautifully formatted and digital-ready.
๐Ÿ“‹
Stationery
Letterheads, visiting cards, certificates, ID cards, school planners, result cards โ€” consistent identity at every touchpoint.

The Full Portfolio โ€”
DPS Yamuna Nagar

Insert: Drone Shot โ€” Full Campus Overview
NRI Campaign Suite
Admissions Brochure
Annual Day Invite
Annual Report
Social Media Grid
Stationery Suite
Insert: Complete DPS Yamuna Nagar Portfolio โ€” All Deliverables
The Work

Communications as Good
as the Education Itself

Digital Presence

Online & Social

  • Social media strategy across Instagram & Facebook
  • NRI outreach campaigns โ€” 6 target countries
  • Google & Meta admissions season campaigns
  • SEO โ€” school searches in Yamuna Nagar region
  • Website content & landing pages for campaigns
Visual Production

Photography & Video

  • Drone aerial campus shoots โ€” hero imagery
  • Annual event photography โ€” Day, Sports, Cultural
  • School profile video & facility walkthrough films
  • Student life and classroom documentation
  • NRI-specific video content for campaign use
Print & Collateral

Every Physical Piece

  • Admissions brochure โ€” annual edition
  • School prospectus & programme catalogue
  • Event invitations โ€” all major school occasions
  • Annual reports, academic PDFs, digital packs
  • Full stationery suite โ€” faculty to student
"

DPS Yamuna Nagar has a standard to maintain. Our communications have to match our education. Antraajaal understands that completely โ€” every brochure, every social media post, every drone shot, every campaign they produce for us makes parents feel what we want them to feel: that their child will be extraordinary here.

โ€” Delhi Public School, Yamuna Nagar-Jagadhri
๐ŸŽ“

Your School Deserves
Communications This Good.

From digital marketing to drone shoots, brochures to reports โ€” Antraajaal builds complete creative and marketing programmes for schools that take their communication as seriously as their education.

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