Groom and Bloom, founded by Priyanka Khanna, works in the areas of personality development, grooming and life skills. The brand needed a strong identity that could communicate Priyanka's expertise while establishing Groom Bloom as a credible and approachable education and personal development brand.
Antraajaal worked on the brand's personal branding and education branding, creating communication that connects the founder's personality with the larger Groom Bloom identity. Through branding, creative communication and digital marketing, we helped bring together the person behind the expertise and the brand built around it.