CTMCS 2026
Antraajaal built the event website and ran the digital marketing campaigns that drove delegate registrations for CTMCS 2026 — a premier trauma surgery CME organised by PGIMER's Department of General Surgery, in collaboration with the Government of India's Centre of Excellence for Trauma and Burns.
PGIMER's Premier Trauma
Surgery Conference — Marketed
to Surgeons Across India.
PGIMER Chandigarh is India's most respected postgraduate medical institution — a name that carries immediate authority across the entire medical community. When the Department of General Surgery organised the Comprehensive Trauma Management Course for Surgeons (CTMCS) 2026, they needed more than a website and some social media posts. They needed a digital presence and a marketing campaign that would reach surgical residents, general surgeons and trauma care professionals across India — and convert that reach into confirmed delegate registrations before March 13th.
CTMCS 2026 was a landmark medical CME. In collaboration with the Government of India's Centre of Excellence for Trauma and Burns (under NPPMT & BI), the two-day conference at the National Institute of Nursing Education (NINE), PGIMER addressed one of the most important gaps in Indian surgical training — trauma management. The course brought together high-profile surgeons to cover damage control resuscitation, battlefield trauma principles applied to civilian practice, triage under resource-limited conditions, and the leadership skills that trauma environments demand. A cadaveric workshop made it unique among surgical CMEs in India.
The brief to Antraajaal was outcome-driven: build the event website that could handle registrations, abstract submissions and brochure downloads — and run the digital marketing campaigns that would fill the delegate seats and make the cadaveric workshop a success.
PGIMER's name gave the event instant authority. Antraajaal's job was to ensure that authority reached the right audience — surgical residents in teaching hospitals across India who were exactly the people CTMCS 2026 was designed to equip — and convert their interest into registrations before the event date.
The Website That Became
Every Delegate's First Point of Contact
with CTMCS 2026.
The pgigsacademy.org website was the event's digital home — the first place a surgeon across India landed when they heard about CTMCS 2026. Antraajaal designed the site to communicate the event's prestige immediately: the PGIMER institutional authority, the Government of India collaboration credential, the high-profile faculty, and the unique cadaveric workshop component that made CTMCS 2026 distinct from every other surgical CME in India that year.
The website's primary function was converting visiting surgeons into registered delegates. The registration pathway was designed for minimal friction — the call to action was always visible, the registration process was clear and straightforward, and the site communicated the scarcity of the cadaveric workshop specifically (limited seats) to create the urgency that conference registrations require. Separate registration flows for the main conference and the cadaveric workshop, with the workshop ultimately filling to capacity and closing registrations.
The scientific programme PDF was embedded and downloadable from the website — giving surgical faculty and potential delegates the detailed session breakdown they needed to evaluate the conference's academic depth. An abstract submission system allowed surgical researchers to submit their work for presentation at CTMCS 2026, expanding the event's academic reach and drawing additional delegates whose abstracts were accepted.
For delegates travelling to Chandigarh from across India, the website provided complete logistical support — venue details for NINE at PGIMER, a curated "Places to Visit Near Chandigarh" section for delegates combining the conference with a Chandigarh visit, brochure download, organising committee information and contact details. A complete delegate experience designed to remove every barrier between "I'm interested" and "I'm registered."
PGIMER's name opens the door.
The right digital campaign
fills the room with the right surgeons.
The Campaigns That Reached
Surgeons in Teaching Hospitals
Across India.
CTMCS 2026's target audience — surgical residents, general surgeons and trauma care professionals — is a specific, professionally dense audience scattered across India's teaching hospitals and medical colleges. Reaching them required targeted digital campaigns that understood where this audience spent their professional digital time and what would motivate them to register for a two-day conference in Chandigarh.
The Complete CTMCS 2026
Digital Presence
A Sold-Out Cadaveric Workshop &
A Full House for PGIMER.
Event Platform Built
- Complete event website — pgigsacademy.org
- Online registration — conference & cadaveric workshop
- Abstract submission system
- Scientific programme download
- SEO — ranked for trauma surgery conference searches
Delegates Acquired
- LinkedIn targeting — surgical professionals nationwide
- Google Search — CME and conference intent searches
- WhatsApp — surgical department and resident groups
- Social media — Facebook, Instagram medical audience
- Cadaveric workshop registrations — filled to capacity
Event Success
- Delegate registrations from across India
- Cadaveric workshop — registration closed due to capacity
- Abstract submissions from multiple institutions
- Pan-India reach for a Chandigarh-hosted CME
- PGIMER's event executed to institutional standard
The Comprehensive Trauma Management Course for Surgeons was designed to be the most impactful trauma surgery CME in India for young surgeons. Antraajaal built the website and ran the digital campaigns that ensured the right surgeons from across the country found us, registered, and arrived in Chandigarh ready to learn. The cadaveric workshop was filled to capacity — exactly the outcome we needed.
— CTMCS 2026 · Department of General Surgery · PGIMER ChandigarhMore Education & Healthcare
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