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antraajaal.com

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PPC Services · Google & Meta Ads · Chandigarh · Est. 2010

Clicks are easy to buy.
Customers are harder.
We engineer the difference.

Antraajaal runs performance-driven PPC services from Chandigarh — Google Ads, Meta Ads, remarketing and landing page optimisation, managed with the discipline of people who treat your budget like their own. Every click tracked, every rupee accountable, every campaign judged by one number: what it returned.

PPC, Done Properly

Not just traffic.
Leads that pay for the ads.

PPC is the fastest route to demand that exists — your ad in front of a buyer within hours of launch. It is also the fastest way to burn money: broad keywords nobody should bid on, missing negative lists, ads sending expensive clicks to slow, unconvincing pages, and no tracking to reveal any of it. Most accounts we audit are quietly leaking a third of their budget.

At Antraajaal, paid media is run like an investment portfolio. Before a rupee is spent, conversion tracking is bulletproof — every call, form and sale attributed to the keyword and creative that produced it. Then we structure tightly, test relentlessly, cut what underperforms, and scale what pays. Strategy decides where the money goes; data decides whether it stays there.

Based in Chandigarh and serving Mohali, Panchkula, the Tricity and clients across India and worldwide, we've managed campaigns for healthcare, real estate, education, hospitality, e-commerce and B2B brands for over a decade — on Google, Meta and beyond.

What You're Really Buying
A profit engine,
not an ad budget.
An ads account managed properly is a machine: money in, measurably more money out, with every component — keyword, audience, creative, landing page — tuned for return. That machine, built and run for you, is what you're buying.
Google Ads
Search, Shopping, Performance Max, Display and YouTube — capturing buyers at the exact moment of intent, structured for quality score and return.
Meta Ads
Facebook and Instagram campaigns that create and capture demand — precise audiences, scroll-stopping creatives, full-funnel structure.
Landing Pages & CRO
Pages built to convert the clicks you pay for — message match, speed, proof and a clear next step, tested and improved continuously.
Tracking & Analytics
GA4, pixels, conversion APIs and call tracking — so every enquiry and sale is attributed, and decisions run on data, not opinions.

Ad spend is rarely wasted because ads don't work. It's wasted because nobody is watching where it goes.

Our PPC Philosophy

We don't spend budgets.
We invest them.

— The Antraajaal Approach

ROI Before Reach
Impressions flatter; returns matter. Every campaign is built backwards from your cost-per-lead and margin targets — reach is a means, never the goal.
Track First, Spend Second
Not one rupee goes live until conversion tracking is bulletproof. If we can't measure it, we don't buy it — flying blind is how budgets die.
Full-Funnel Thinking
The click is the beginning, not the result. Ad, landing page and follow-up are designed as one journey — because leaks anywhere drain spend everywhere.
Creative That Converts
In the feed and on the results page, the ad is the targeting. We craft and test hooks, angles and offers until the message earns its click.
Relentless Optimisation
Accounts are gardens, not monuments. Search terms pruned, bids tuned, tests always running — weekly hands-on work, not set-and-forget automation.
Your Account, Your Data
Ad accounts, pixels and analytics stay in your name with your access. Total transparency on spend and fees — no markups hidden in the dark.
Complete PPC Services

Six campaign disciplines.
One number that matters — return.

The right mix depends on your market, margins and how your customers buy. The audit tells us where your budget will work hardest — and we'll tell you honestly, even if it means recommending less.

Capture buyers typing exactly what you sell — tightly themed campaigns, rigorous negatives and ad copy engineered for quality score and conversion.

Google Search Ads

Facebook and Instagram campaigns that create demand and capture it — precise audiences, creative testing, and full-funnel retargeting.

Meta Ads

Shopping and Performance Max for stores — feed optimisation, structure and bidding tuned to scale orders at a return you've defined.

Shopping & E-commerce Ads

Stay in front of the 97% who didn't convert the first time — sequenced remarketing across Google and Meta that brings warm buyers back.

Display & Remarketing

YouTube and video campaigns that build brand and drive response — targeting, hooks and formats matched to how people actually watch.

YouTube & Video Ads

%

The cheapest cost-per-lead lever there is: pages with message match, speed and proof — designed, tested and improved to convert more of every click.

Landing Pages & CRO

How We Work

A disciplined process.
Built backwards from return.

Fifteen years of performance marketing distilled into six deliberate stages — so you always know where the money went, what it produced, and what happens next.

01
Audit &
Goal Setting
We audit your existing accounts (or your market, if starting fresh) and define the numbers that matter: target cost-per-lead, margins, capacity. Every later decision is judged against these.
02
Tracking &
Measurement
GA4, conversion tracking, pixels and call tracking installed and verified before launch — so every enquiry and sale is attributed to the exact keyword, audience and creative that produced it.
03
Strategy &
Structure
Campaign architecture built for control: tightly themed ad groups, audience segments, negative lists, bidding strategy and budget allocation mapped across the funnel before anything goes live.
04
Creative &
Landing Pages
Ad copy and creatives crafted per audience and intent, with landing pages matched to the promise of each ad — because the click is only half the conversion.
05
Launch, Test
& Optimise
Campaigns launch in controlled phases. Then the weekly discipline begins: search terms pruned, bids adjusted, creatives rotated, budgets shifted from what underperforms to what pays.
06
Report &
Scale
Monthly reports in plain language: spend, leads, cost-per-lead and return — what we changed and why. Winners get scaled, learnings compound, and the engine grows with your capacity.
Results Across Industries

Campaigns that turned spend into
enquiries, bookings and orders.

A glimpse of the sectors we run paid media in. Each engagement began exactly where yours will — with an honest audit and clear targets.

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Healthcare
Hospitals & Clinics
Appointment campaigns for treatments patients search urgently — compliant, precise, and measured in consultations booked.
🏛

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Real Estate
Developers & Projects
Lead campaigns for projects and townships — qualified site-visit enquiries at a cost-per-lead the sales team can profit from.
🎓

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Education
Admissions Campaigns
Season-critical campaigns for schools and institutes — filling open houses and application pipelines when timing is everything.
🍽

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Hospitality
Hotels & Restaurants
Direct booking and footfall campaigns — capturing demand without surrendering the margin to aggregators and portals.
🛒

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E-commerce
Stores & D2C Brands
Shopping, Performance Max and Meta funnels scaled against a target return — orders that grow without torching margin.

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B2B
Manufacturing & Services
High-value lead generation for long sales cycles — niche search terms and LinkedIn-grade targeting that reach actual decision-makers.
What You Receive

Complete transparency.
Every rupee accounted for.

Ads Account Audit
A plain-language teardown of your current accounts — where budget leaks, what's working, and a prioritised plan — before you commit to anything.
Conversion Tracking Setup
GA4, pixels, conversion APIs and call tracking installed and verified — the measurement foundation most agencies skip and every decision depends on.
Campaign Build & Management
Full campaign architecture, audiences, negatives and bidding — managed hands-on weekly, not parked on autopilot after launch.
Ad Copy & Creatives
Search copy, banners and social creatives written and designed in-house — continuously tested so the message keeps earning its click.
Landing Page & CRO Support
Conversion-focused page recommendations or full builds — message match, speed and proof tuned so paid clicks become enquiries.
Monthly Reports & Full Ownership
Spend, leads, cost-per-lead and return reported honestly each month — in accounts that stay in your name, with your access, always.
Industries We Serve
Healthcare Real Estate Education Hospitality E-commerce Manufacturing Retail & D2C Professional Services Startups
Common Questions

Before you ask —
here's what clients usually want to know.

How much ad budget do I need to start?
Enough for the data to teach us something — which depends on your market's click costs and your sales cycle. For most local service businesses that's a modest monthly figure; competitive national markets need more. In the audit we'll tell you the realistic minimum for your market, and we'll tell you honestly if PPC isn't the right first move for your budget.
How do your management fees work?
A transparent monthly management fee, agreed upfront and separate from your ad spend — which goes directly from you to Google or Meta, never through us. No hidden markups, no percentage games in the dark. You see exactly what the platforms charged and exactly what we charged.
How fast will I see results?
Traffic starts within hours of launch — that's PPC's superpower. Meaningful optimisation takes longer: expect the first two to four weeks to be a learning phase while data accumulates and we prune and tune. Accounts typically hit their stride from month two onward, improving as learnings compound.
Google Ads or Meta Ads — which should I run?
Google captures existing demand — people already searching for what you sell. Meta creates demand — putting you in front of people who fit your buyer profile but weren't searching yet. High-intent services usually start with Google; visual, impulse and audience-driven products often start with Meta. Most mature accounts end up running both, connected by remarketing.
My ads ran before but the leads were poor. Why?
Nine times out of ten: loose match types without negative keywords, generic ads pointing at a generic homepage, and no tracking to reveal which clicks were junk. These are structural problems, not proof that PPC doesn't work for your business. The audit will show you exactly where the previous spend leaked — in plain language.
Who owns the ad accounts and data?
You do — entirely and from day one. Ad accounts, pixels, audiences and analytics are created in your name with your billing and your admin access. If we ever part ways, everything we built — structure, history, learnings — stays with you. Performance should be why you stay, not hostage-taking.

Stop paying for clicks.
Start paying for customers.

Request a free, no-obligation ads audit. We'll show you where your budget is leaking, what your competitors are bidding on, and what a properly run account would return.

Chandigarh · Panchkula · Mohali · Pan India · Global

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