Want to know why Digital Marketing Is Better Than The Other Forms of Marketing? You have come to the right place!
The present world is a globalized world. Every part of the world is connected to each other with maximum efficiency and effectiveness. This connection is so strong that the entire world has got itself converted into a global village. The nooks and corners of India are no longer far away from each other. In such situations, it becomes imperative to have an integrated form of the techniques to carry the diverse range of functions in the present world. There has been an extreme level of integration in the present world and this level of integration has been heightened to a great extent. The evolution has been going on and will go on in the further times to come. However, the basic functions of the economy will remain the same always. These systems are production, consumption, distribution, and exchange. These various types of functions have though enhanced the level of their functioning but at the same time, their basic element has remained the same more or less. These techniques have got themselves revolutionized in the minimum time. This has been made possible with the help of marketing. This marketing is a process with the help of which the information about the availability of the goods is made to the people at large. In such situations, the process is able to orient itself around the phenomenon wherein the entire world is connected with the network of consumers, producers, distributors, and other allied agents.
This process of marketing has also revolutionized in the coming years. This marketing has been shifted to an online platform. This platform is in the position to integrate the entire world. On the digital platform, the vows of distance don’t matter. The entire world is interconnected to one world. However digital marketing is not the only manner in which the marketing can be carried on. The other kinds of marketing strategies include the various options and strategies which have been summarised as follows :
- Base marketing Techniques
- Niche marketing techniques
- Consumer-oriented marketing techniques.
- Producer oriented marketing techniques
- Localized advertising technique.
- Door to door marketing techniques.
- Direct marketing.
- Seller marketing techniques
- USP oriented technique
- Master’s oriented techniques.
- Direct door to door marketing techniques.
The above list mentions a few of the marketing techniques which are prevalent these days. These techniques have different ways to connect the different factors of production, consumption, and distribution. Some techniques account for the system in which the producer’s advertising technique comes into play. Whereas they may be some techniques in which the seller would be of the intension to appraise the buyer of goods by going to his door altogether. Therefore, different techniques have different ways of working. The peculiar features in various strategies enable them to function in different ways. However, in addition to every single form of working of strategies, the need for digital marketing cannot be compromised. Digital marketing is technically one of the best forms and types of marketing techniques. However, there has been some reason for its success. In such a situation, it is important to enumerate the advantages of the same. The advantages of digital marketing over the other forms of marketing have been summarised as follows:
Greater reach of digital marketing
The reach of digital marketing is very very wide. They try to take into accord the vast variety of consumers and producers across the world. In such a situation, what matters the most is to assure that the need of the entire world is fulfilled in the best possible manner. This is a marketing strategy that has the highest amount of reach. There is hardly any limitation on the number of maximum consumers which can be adjusted and reached. The list is an ongoing list and is uncountable. The digital marketing strategy considers the entire world as its market. For this technique to function well the help of the world wide web is taken. In such a situation, an attempt is also made to cater to the needs of that section of society which is the most secluded. The famous e-commerce websites like IndiaMart, Amazon, eBay, Flipkart are the best examples of this. They make no discrimination in the types of the consumer and the market while selling their products. There are no constraints to reach as well. Even when it comes to the locations wherein the people cannot go to establish a business, digital marketing has been able to extend its ambit until that area also.
Lack of infrastructure
One might wonder as to what makes the entire industry work without having a specific shop. This is the mystery that is being solved in the context being displayed below the hand. It is important to understand that digital marketing does not require a staple desk and chair to operate. It works with the help of artificial intelligence. In this intelligence, what matters is the availability of a strong Internet connection. The area of operation is not a cabin or any other sort of device. This is instead an open cloud zone that has no frontiers and boundaries. Therefore in such situations what matters the most is to provide for the fact that the whole world is an infrastructure. There are no ifs and buts in the operation of the entire system. There are additional aids also available in this regard. When it comes to understanding the domain, it is none other than the www. This triple w is the sole address of the entire mechanism which operates online. There is no need of renting out any building or office space. Instead what matters the most is to provide for the fact that the entire world ks the office place and the entire world is itself the marketplace.
- Lesser cost
These features which have been discussed above usually lead an impression in the minds that digital marketing can never be a successful business in any form and any manner. This is because of the reason that the reach of the marketing process is aimed at the entire world. In such situations, the cost is bound to increase and with an increase in the cost, the profit is bound to decrease. However, this is not the case. No matter there is no iota of doubt that the main reach of the entire production process is aimed towards the attainment of the entire world. However, that does not mean that digital marketing is not successful in reaping high profits. In fact, recent years have proved that the highest amount of profit has been reaped by the industry has been increased manifold. This is because of the reason that marketing in the digital platform reduces the cost to the maximum possible extent. In this situation what matters is the fact that the people are in the position to cater to the needs of the people worldwide and the scale is so large that there is no kind of limitation which is attached over the same.
- Very innovative
This digital marketing is one of the most innovative ways of marketing things in the minimum possible time. They also the users to exchange so much without the need to physically travel from one place to another. With a single click of a mouse, the transactions worth rupees crores are conducted. This is all based on the technology that we work with. There is a huge demand for various engineers and website development projects that are in the position to work for the improvement of the greater cause. In addition there, these things called domain management processes. These are very vital for indicating the rate of the success of website development. In addition are other advantages which are linked with the entire working of the process.
- Time effective
Gone are the days in which the people have to wait for months for delivering their stuff from one place to another. Thanks to the robust technology which is functioning in the marketplace. This technology has enabled exclusively fast delivery. Take the example of amazon prime. This subscription of two hundred bucks per month enables the product to reach home at the earliest of two days. This has prompted the consumers to take last minute orders in the best manner. The next in line comes to the unique process wherein the people are allowed to digital services like drones to deliver their products online using the least cost and least time. This shows how fast the process of delivery has become. The time duration between the consumer and the ultimate producer is also limited. This in turn is able to return the exchange and hence the cycle of the money goes well in the marketplace.
- More impactful
Well when it comes to impact and impression, digital marketing has no competition. The level of graphics that are used in this process are so diverse and varied that the people feel that they have gathered the maximum incentive. They in addition are in the position to adhere to the deadlines. They are in the position to be responsive towards the impact which is laid down by the technology. They become more reactive after being impacted by the rigorous marketing techniques which are indeed used by the product manufacturers. This is very relevant for catering to the needs of the never-ending diversity in the marketplace. They try to impact every segment to the maximum possible extent. They try to vow the needs of the customers by leaving a never-ending impact on them. This impact urges the consumer to purchase more. This has many indirect benefits. The level of purchase going up raises inflation in the marketplace. They try to assure that people are motivated to spend. With the increase in the propensity to spend the people become habituated to assure that they can afford the luxuries, they yearn for. The level of investment in the market increases however the capacity of the consumer to save decreases.in such situations, the country can get caught in a never-ending circle that is both vicious and engrossing.
- Blatant approach
The concept of digital marketing does not make any discrimination between the rich and the poor. They don’t hesitate to showcase everything to everyone. This can have both positive and negative impacts. While the positive impacts endure the poor ones to have this desire to acquire these things. The poor at the same time is at the discretion to utilize this feeling elsewhere. This is able to provide for the fact that the people are in the position to get themselves negatively attracted to this and they can cross any boundary to reach this level. At such testing times, what becomes essential is to ensure that the digital technologies which are unregulated for the time being are regulated to the maximum of the capacity. In such situations, they are in a position to describe the status of nature.
Therefore with all the benefits of digital marketing being discussed above this has become very much evident that the people are in the position to reach the best advantages using this strategy. This is an independent and the best form of marketing technique in this globalization era. However, there are various kinds of safeguards that are required to be taken into account. These safeguards include that the people are made aware of the malpractices which might follow in this industry. In addition, there may be situations wherein the people are provided with the chance to get the best reach and best advantage. They are also be protected from the frauds which take place online. For this various kinds of consumer awareness programs should be carried. In this form and in this manner, this becomes essential to unravel that the shortcomings are not so much to overcome the advantages which are offered by this technique. Hence it becomes the duty of every person who is engaged in this process to unravel the working in the best possible manner. There are additional advantages that are linked to this process.