What is SEO and why is it important for your business?
Search Engine Optimization (SEO) is referred to the method that is used to increase the visibility of a website’s position on the search engine results pages on sites such as Google, Yahoo, or Bing. if you are developing an SEO strategy to show your business then it can help you in drawing consumer traffic towards your website and increase sales and generate revenue. To start your SEO strategy development, given hereunder is a little background, to understand how search engines like Google, use metrics to rank organic search website placements.
The ultimate goal is to provide unbiased results by a search engine and deliver the information you are looking for as quickly and as accurately as possible at that time. To accomplish this job the search engines gather and analyze the information that is fed into them in order of quality and relevance. There are hundreds of factors that are involved in the search engines ranking the websites in an organic search. They have the ability to process billions of pieces of data in just 0.5 seconds. The actions taken by you are directly proportionate to the effect on your SEO ranking. The components like H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of the factors that you can use to boost your ranking.
Given below is a quick review of these components and how they correlate to the most frequently used search engine, Google:
These are the headers you use in the title of your content. For instance, the H1 for this article would be, ‘’Is SEO really important for your company?’’. This article might surface on the Google search engine whenever someone types the words in their title as ‘’SEO’’ and ‘’company’’. But you have to make sure that your H1 tags are relevant to the keywords that you want to be showing up for.
The amount of time your keyword that your audience search for appears on the website is the keyword density. Your keyword should highlight not only on your H1 tag but also in the body of the content. But take care not to over saturate your content in order to highlight the body of the content. Keep in mind that Google will always consider the use of synonymous keywords.
This stands for the description provided by you to your search engines in your <meta>html tags. The meta description you use for your website should also include the keywords you want to target your audience to search for.
This is the term that is used for referring to the permanent URL links that are considered to be specific for your website. To include your keywords in your permalinks can be useful for higher ranking on Google. If you are the owner of a gardening website and you want your customers to locate the keywords ‘’lawn products,’’ it can be optimal for you to have a page with permalinks.
This happens when the other websites link back to your website by either providing viewership to your website URL. for instance take as Forbes gives a mention to your business on their website, then this is a case of backlink. The more of these you have, the better for you as you get more opportunities to be higher ranked in your keywords. Although, the very source of your backlinks will play a very important role in your ranking. Google prefers to value quality and the bigger the source of your backlink the better the chances are for your boost in ranking on Google. The better you will stand in the SERPs. You are very probable to be a ‘’black hat SEO’’ if you try to buy a backlink and this is not at all highly recommended.
SERPs on desktop vs mobile: is your website mobile friendly?
The various search engines are constantly working in the direction of developing the latest technology. With the introduction of the mobile, consumers are searching on the go. This handheld device has proved sensational in the usage of more and more individuals on the go. It has been noticed by Google that the traffic is increasing and as a result, rolled out a new addition to their search ranking metrics. If by chance your website is not mobile-friendly then Google will rank it below in the rankings as compared to other websites. Your website will be ranked on the parameters of response, optimization to be viewed on various mobile screen sizes. This will directly affect your mobile search rankings. The rankings of a non-mobile device such as a laptop or a desktop will not be affected. If you know well your targeted markets then you should keep in your mind that the specific market is more likely to search the keywords on a mobile app. And for your kind information, your product is a mobile app.
What about paid rankings?
If the business you are involved, has expendable revenue, then getting to that spot on the search engine can be money well spent. You can bid for certain keywords and gain place above many organic searches. Google always values these paid advertisements and prioritizes their placement as seriously as organic searches. The more relevant your website is placed to your keywords, the better it is positioned on the level of ranking. Be careful as certain keywords can be more expensive than the others. So better make your budget accordingly.
Your SEO strategy should be a long term process.
Getting the top-level ranking on Google is not an overnight process. You got to strategize your SEO in a continuous process. As technology improves it is also essential for the search engines to adapt to such changes and this defines your level of ranking that you are placed in. you have to make sure that you stay on top of your SEO strategy and make sure that it is up to date.
If properly maintained then your SEO strategy will go far for your website and accordingly for your business. Then you can have your current customer base, but also control the traffic towards your website and be present in the top 5 searches of your keywords. Customers will find it easy to locate you and the information that pertains to your business. Get a tab on your competitors and research their tactics regarding their SEO strategy. Search Google and find out the top searches and then find out the reason for them being on the top, and then incorporate the changes in your keywords and get to the top slot at Google. Grab and get a good head start and reach the top slot in the search engines and be ranked in the top slot.
You have probably heard of the term Search Engine Optimization, about a hundred times. It is considered a vital digital marketing tool, but if you have a basic understanding of what it means, you may still not have a solid grasp on this complex and multifaceted creature.
SEO is a compound mixture of different elements and the knowledge of what they are and how they work is the key understanding of SEO, and why it is so important in the current scenario. SEO is more important because it makes your website more visible, and that is proportional to more traffic and more scope of opportunities to convert the prospects into customers.
It is also a very useful tool for brand awareness, building relationships with prospects, and getting yourself into an authoritative position and a trustworthy expert in your field. So now you understand the importance of SEO and why it is vital in today’s digital world.
Gone are the days when keywords were considered the only SEO technique that mattered, but yes, they are still crucial. Only today the keywords are to be thoroughly researched, carefully chosen, and judiciary used in your content to be more effective. Keywords are words and phrases that we use to connect with prospects who are looking for their products and services.