Logo Designing – The choice of colours for your brand is one of the most important ones when designing a logo. Choosing the proper colour scheme improves your ability to develop your brand and gives your designs more variety.
Additionally, colour selections provide dimension to your logo by creating a visual link to the principles and character of your business. The message can be sent loud and clear with the help of visuals.
Colours help your business connect with customers on a deeper psychological level, beyond mere visual appeal. You may generate the feelings and connections you want when choosing the colours for your brand’s logo and colour scheme.
Building a brand identity requires careful consideration of this colour psychology. The appropriate colour scheme may evoke particular actions and communicate profound significance about your ideals. Consequently, making poor decisions might hurt the reputation of your company.
Also See How does colour affect marketing?
Science has consistently demonstrated that different colours have different effects on our brains. You may build a more powerful brand by comprehending how each hue impacts the mind and the feelings it evokes. Think about the psychological and emotional effects of each of these colours: it’s critical to remember that this is a complicated topic that needs careful consideration.
A colourful logo can significantly impact target audiences, but choosing the right colour can be difficult. Check out some popular logo colours and find one that best fits your brand.
Facebook’s navy blue, Coca-Cola’s timeless red logo, there’s probably a memorable logo for every colour, yet when it comes to deciding on the best colour for your brand, things may not always seem so straightforward.
Just because a colour is beautiful or even prevalent in logo design doesn’t mean it will make the right brand colour for you. Remember that the colour you choose for your logo will be the foundation of your brand identity—the colour scheme of design elements like business cards, websites, or social media graphics should correspond to your logo colour.
How does colour psychology work?
The study of colours and how they affect human behaviour is known as colour psychology. It seeks to ascertain how colour influences daily choices, such as the things we purchase. Do we feel pressured to buy a dress because of its colour? Do package colours influence our decision to choose one brand over another? Does an icon’s colour affect our propensity to click on it? Yes, to answer briefly. The why, though, is a little trickier. Why we like one hue over another might be influenced by the connotations associated with that colour. Depending on our upbringing, gender, geography, beliefs, and a host of other variables, the same hue may have various meanings.
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How Does Color Psychology Affect Marketing?
Colour elicits emotion. It arouses feelings. Additionally, choosing colours for your company is not any different.
Your business may stand out from the crowd or blend in depending on the colours you use for your marketing campaigns. You may influence your audience’s perception of you and get them to see what you want them to see by carefully employing colour in your marketing campaigns. This is why knowing the psychology of colour can be so helpful for your marketing campaigns. Because it may assist you in portraying your brand as you desire.
Myths Regarding the Psychology of Color
Even though colour psychology has been studied and examined for a long time, there is still substantial disagreement over the precise effect that colour has on psychological processes in humans.
But why are there so many misunderstandings regarding colour psychology and its significance? One of the reasons is that several elements are at play regarding the psychology of colour. Various people may have varied perceptions of colour. Your preferences, prior experiences, cultural variations, gender disparities, and other factors may significantly influence how you view a particular hue.
Red is a prominent hue in branding because it is one of the fundamental colours and a global expression of fervour, rage, and enthusiasm. Red is the best colour to project a loud, vibrant, youthful company image. If you choose a more subdued, conservative style, red shouldn’t be on your radar.
Common associations for red include:
Brands looking to captivate customers with a warm, inviting embrace and youthful vitality can use Yellow. This alluring shade is the epitome of friendliness and happiness. Additionally, the hue can exude fun and budget-friendly character.
Common associations for yellow include:
Orange is yellow’s more playful and energetic cousin. It mixes a more invigorating and active emotion associated with red while employing yellow’s mellower tones. Orange is great for brands looking to elicit feelings of vitality and happiness, such as travel companies. Its aggressiveness tempered by friendliness presents an excellent colour for calls to action.
Common associations for orange include:
Purple is a prominent colour option for businesses looking to project an image of grandeur and refinement. It’s a fantastic option for anyone looking to express their creative and calming individuality. Brands like cosmetics and high-end retail businesses frequently choose purple. Avoid deep purples if you’re seeking a more inclusive, common appeal.
Common associations for purple include:
- Spiritual awareness
- High quality
One of the more calming hues is green since it doesn’t need the eye to adjust in any way. The hue connotes harmony, serenity, and a relationship with nature. Brands that want to convey security and the chance for new beginnings may choose to think about becoming green as a means to unwind. It lacks the warm hues’ energising punch, so businesses looking to make a dramatic statement might not choose it.
Common associations for green include:
Blue is an excellent choice for healthcare and medical brands attempting to inspire a sense of calm and healing. Like the calm seas, blue inspires a sense of peaceful and spiritual awareness along with feelings of trust. On the other hand, deeper blues offer corporate brands a sense of confidence and professionalism. However, overusing blue can make a brand appear cold and detached.
Common associations for blue include:
Brown’s rich tones convey gravitas without the overt overtones of black. It continues to be softer, and because it resembles natural tones, it is a more practical option. Brown might work well for brands that want to convey a feeling of unassuming reliability and support. It also exudes a sense of raw yet pleasant sensations due to its relationship to nature.
Common associations for brown include:
Often considered the most feminine colour, pink shades are nonetheless versatile. Being a lighter shade of red, brands which employ pink can retain a sense of energy and cheer blended with a perception of soothing calm. This is a feeling sometimes associated with sex and sexuality. It also shines a nurturing light that soothes and reminds us of the feminine principle.
Common associations for pink include:
- Physical tranquillity
Gray is one of the most neutral tints, contrasting with many other colours. Brands frequently choose it due to its ageless, helpful, and impartial vibe. Although some businesses (like Apple) utilise it well, it’s best employed as a secondary hue to create a calmer and more neutral background to bright colours.
Common associations for grey include:
Considering the absence of colours, black can still be a powerful colour to include in branding. Black is traditionally seen as a symbol of professionalism and seriousness. However, it can also be used to elicit feelings of elegance, substance, and power. Brands that pick black want to make a powerful statement and convey a sense of authority and respectability.
Common associations for black include:
White is a reflective colour that represents purity, sophistication and efficiency. White tends to be ignored or relegated to the background, but this neutral colour is essential. It can work as a secondary colour to provide contrast and deliver a clean, simple background for a logo. Brands trying to convey a level of exclusivity and luxury can use white to resounding success.
Common associations for white include:
Logos in black and white
Black and white patterns are likely to withstand the test of time considerably better than any single hue. Consider a white shirt or a little black dress as examples. For some reason, these straightforward colour schemes look uninspired or uninteresting. However, most individuals feel energised by their brand and narrative.
Black is a terrific colour option for anybody trying to build a classic logo that people will appreciate since, according to colour psychology, it is frequently connected with seriousness and refinement.
With plain black emblems, Chanel, Adidas, and Nike have all earned remarkable brand awareness. Black was a great choice because of the logo’s creative and straightforward design.
Understanding colour theory and colour combinations
Colour theory is the scientific basis of graphic design. The colour wheel is fundamental to the study of colours because it shows us how colours relate to one another, such as whether they are complementary, contrasting, or triadic. However, colour psychology currently lacks sufficient evidence to support all of its results.
Making a brand identity is by no means work for someone who is not a designer, even while having a rudimentary grasp of colour theory and the colour wheel may help you make better design selections. Whether you choose a single colour or an amusing logo colour scheme, you should think about getting expert design assistance.
Which shade will your logo have?
It takes more than just green and wanting a dark forest logo to decide on the colour of your logo. Think about how you want your brand to be seen and what colours might assist you in communicating it to your audience. It’s essential to think about what your rivals are doing as well. Can having an interesting, entertaining business in a more conventional industry help you? Sometimes going against the grain of what everyone else is doing is much better.
How can I pick distinctive brand colours that stand out from the crowd?
Brand recognition is essential for a logo to be successful. So if you want to stand out, it becomes sensitive to pick a colour scheme that is significantly different from that of your leading rivals.
Choosing a colour for your brand might sometimes seem like the most straightforward option. But it also presumably implies that companies like yours would naturally select it. This explains why specific logo colours become prevalent in a certain business; for instance, a google search for “cafe logos” primarily returns brown logos. Even though colour seems to complement your brand, if it makes you stand out from the crowd, its message will be obscured by the noise.
Because of this, you were picking a logo colour that should reflect your company’s identity and what makes it unique. The problem with the example of “cafe logos” is that the colour selection is a consequence of surface brand characteristics (coffee is brown thus, it is a brown logo), which are likely to be shared by rivals. As a basic, visceral form of visual communication, colour should instead link to something more significant to your audience. For instance, the cafe’s name, “paraguas,” which translates to “umbrella,” is evoked by Top Level designer PETAR 123 using a light blue hue and an umbrella, as well as the notion of having a cup of coffee with someone on a wet day.
Over to You
Colours are an essential aspect of your brand’s identity. When you create a logo, you should take some time to consider what each colour says about your company. Understanding the right blend of colours can help you better communicate your message.
Think about the emotions you are trying to elicit and how your consumers want to respond to your brand. Choosing the right colour combination can help your brand leave a lasting impact that shapes a more powerful connection with your audience.