Does The Skyscraper Technique Really Work?

What Is Skyscraper Technique?

Digital marketing has transformed the way businesses establish connections with their intended audience. In this evolving landscape, staying ahead of the competition requires innovative strategies and techniques. One such approach that has gained significant attention is the Skyscraper Technique. It was developed by Brian Dean of Backlinko in 2015. Even if you have unique and valuable content, it won’t go far if you don’t promote it with right methods.

When it comes to promotion, link-building is the best option to attract a wider range of audience. The Skyscraper Technique is an effective method for enhancing the visibility and traffic of high-performing content by optimizing it further and leveraging existing backlinks to attract more visitors. It’s a technique that is quite simple and effective to rank your content as high as possible on SERP (search engine result page). Antraajaal says it is the best way to create engaging content that will help to earn quality links.

How Does The Skyscraper Technique Work?

There are a few steps that are important so that the skyscraper technique work to its full potential:

Research The Content

Research and analyze content to identify which one is popular and successful. This content is typically the one that ranks on top and receives organic search traffic, social media shares, comments, and quality backlinks. Identifying the top-performing content in your industry provides a benchmark for your own content creation. The goal is to offer better information and more engaging content.

Create Better Content

After analyzing the top-performing content in your industry, the goal is to create content that delivers the same message but with unique design, deep information, and multimedia to make it more interesting for the audience. Basically, which means you must create a better piece of content than the existing content around your target keyword and audience.

Promoting The Content

Once you have created worthy content using the Skyscraper Technique, the next important step is to promote it effectively. This means reaching out to websites that have linked to the existing top-performing content and asking them to link back to your content. It can be done by personalized outreach emails to the relevant individuals from websites.

It’s important to ensure that the backlinks you seek are relevant and valuable to your own content. Proactive promotion using social media platforms, email marketing, and SEO strategies is also essential to increase visibility, encourage sharing, and attract a wider audience.

Benefits Of Skyscraper Technique

Enhanced Authority And Credibility

By creating high-quality content than existing content establishes you as an authority in your industry. Hence, helping you build trust and credibility among your targeted audience. It leads to attracting more visitors and potential customers.

Increased Organic Traffic

Unique and informative content attracts backlinks from other websites. Which leads to improvement in your search engine rankings. When your content gains more visibility, it attracts organic traffic and ultimately resulting in higher conversions.

Improved Social Engagement

Attractive and engaging content has more chances of being shared all over social media platforms. This increases brand visibility to the audience. Leading to more engagement and helping expand your online reach.

Competitive Edge

The Skyscraper Technique allows you to shine more than your competitors by offering better content and targeting your audience. By regularly monitoring and updating your content, you can maintain your competitive edge in your digital industry.

Time-Saving

It saves you a lot of time in the process of content creation. Since it analyses already existing top content, which will be beneficial for you to create content with a similar message but in a more creative and engaging manner.

What Mistakes Should Be Avoided?

To improve the effectiveness of the Skyscraper Technique and increase the potential for your content to stand out, avoiding these common mistakes ensures that you maximize the results:

Not conducting thorough competitor and keyword research: One of the common mistakes in implementing the Skyscraper Technique is failing to conduct comprehensive competitor and keyword research. Without understanding the competitive landscape and the keywords become challenging to create content.
Making unoriginal/plagiarized content: Creating content that is unoriginal or plagiarized defeats the purpose of the Skyscraper Technique. The aim is to produce exceptional and unique content that provides additional value.
Thinking all search intent is created equal: While the Skyscraper Technique focuses on creating comprehensive content, it’s crucial to align it with the specific search intent behind the targeted keyword. Different queries may require different types of content, such as guides, tutorials, or product comparisons. Ignoring search intent can lead to a mismatch between the content and the user’s needs.
Thinking longer is always better: Quality and relevance are key factors. Sometimes, concise and well-structured content can provide more value and engagement than unnecessarily lengthy pieces. It’s important to strike a balance between depth, readability, and user experience.
Sacrificing user experience and value for more content: Focusing solely on creating extensive content without considering user experience and value can be detrimental. Skyscraper content should provide a superior experience to the user, offering valuable insights, practical solutions, and engaging presentations.
Extending outreach too narrowly: Another mistake is limiting outreach efforts to a narrow range of potential link sources. Effective promotion requires casting a wider net by reaching out to a variety of relevant websites, influencers, and industry experts.

Conclusion

The Skyscraper Technique in digital marketing has proven to be a valuable strategy for improving content quality, attracting backlinks, and increasing online visibility. However, it is crucial to avoid common mistakes such as inadequate research, unoriginal content, neglecting search intent, focusing solely on length, sacrificing user experience, and limiting outreach. By harnessing the power of the Skyscraper Technique while avoiding these pitfalls, businesses can achieve remarkable results and reach new heights of success in the digital realm. consider reaching out to Antraajaal, a digital marketing agency specializing in innovative strategies and solutions.