Branding and marketing are two terms that are used nearly interchangeably these days. This is primarily due to the fact that digital marketing has brought them closer together and unified the initiation process for both. However, they both are still very different things, and as a business owner, it is critical for you to be aware of their differences before you hire a digital marketing and branding company. This article should help you understand that difference and make the line between them clearer:
If explained in layman’s terms, branding is the process that helps your business define what it really is. Branding is a strategy that helps you to reach your goals which are then carried out with the help of marketing. The questions that contribute to your brand image, its goals, visions, associations, culture, and reasons for offering products/services are what encompass branding. Answering questions relevant to these topics is what will really help you to become aware of what your brand is and how you should invest your time in promoting it.
Branding constitutes what your company is on the inside, and doesn’t only impress your customers but also your employees and makes them feel pride in working for you. Branding is the culture that will help build an image of your business for your customers to refer to whenever they think of what to expect from your business.
Marketing on the other hand is what constitutes the way that your brand gains awareness from your target audience. It includes tools as well as strategies that you can use to deliver your branding message out there to your potential customers. It also includes the promotion of your products and services to help place them in the spotlight over your competition’s. It directly focuses on your targeted audience and does so while supporting the core values defined in your brand image.
Marketing includes everything from SEO, Content Marketing. And Social Media Marketing to Print and Radio Advertisements. This wide array of marketing mediums allows a digital marketing and branding company to help you gain global influence in a short amount of time. However, marketing only brings out your brand image, and therefore you need a strong brand image to ensure a successful marketing campaign.
Which Comes First?
When you wish to look at which comes first, it is essential to note that branding is the core foundation of marketing. Therefore, your branding campaign must come before the marketing one. Even if you have already done a branding campaign in the past, it is advisable to start a new one and go with one firm for both branding and marketing as this will establish the consistency needed for such a campaign. This will also ensure that the branding won’t need changing again for any of your future marketing campaigns since it would be tested out with the current one.
Now that you know the exact differences between marketing and branding, you can organize both campaigns with confidence.