Branding Agency or In-house Team: Which is Better?
There is a various branding agency in Chandigarh and you get really confused about whether an in-house team is better or not. Branding plays a key role in shaping the identity of a product, service, or benefit offered by a company and is essential to place them in the competitive markets.
The right kind of marketing has the power to sustain the momentum of growth for a company and can ensure a sense of trust among the consumers. But managing the wave of branding is a strenuous task. This is where the question of hiring a branding agency or building an in-house branding team comes to mind.
Should your company do their branding work in-house or is it better to hire creative professionals to manage your commercial image? This is a question that marketing leaders are faced with while planning their strategic growth in the market, however, there is no definitive answer to it.
It depends on the company size, marketing goal, and their organisational preferences. But no matter what you choose, in this article, we tell you about the pros and cons of both – In house branding teams and hiring an agency to help you make a wise decision.
First, let’s begin with the basics of hiring a branding agency and how they affect the growth curve.
A branding agency is a firm that helps its clients to create, plan and measure strategies for marketing the products, services and values they offer. It is their job to help their clients build a professional identity and study market trends to determine the course of the movement. Here are some of the key features of hiring a branding agency:
#1. Critical, Unbiased Perspective:
While working simultaneously on a specific project, one tends to skip essential details. However, an agency brings with it, a fresh perspective to the understanding and usability of a product or service associated with a company. They offer extensive market studies and business trends that are likely to impact a product. This is essential for a company, as it is a means of thoroughly checking all parameters before making any crucial decision. Hiring the best branding agency in Chandigarh brings in a whiff of freshness in your brand.
#2. Wide-Ranging Experience:
The best branding agencies in India have a strong portfolio of dealing with other companies within an industry. They know about how things are done and have the ability to gauge what trends might be ready to emerge. They are familiar with the ongoings of the industry and are capable of providing a better judgment of market trends.
#3. A flexible budget:
Most of these agencies also offer the possibility to collaborate part-time, which is a better suited and economically viable option for clients. They formulate customized payment plans based on the intensity and scale of their commission and needs of the client. This offers companies with the flexibility in determining the length and depth of their investment and saves them the additional charges of office space, training, recruiting, etc.
#4. Broader skillset:
A branding agency in Chandigarh consists of an army of creative writers, designers, managers and analysts, providing a wide spectrum of varied services under one roof, and the companies can use all these services as per their requirement and even on a part-time basis. This ensures a better understanding of market trends and improved reachability among the consumer base.
#5. Improved Efficiency:
The best branding agency in Chandigarh come with a strong knowledge database and experience to provide the most suitable solutions to chart a company’s professional growth. Hence, as a company, you know you can depend on them for a sure-shot desirable outcome. Owing to their vast experience of the industry, they offer quick, achievable solutions for meeting the sales targets by helping to increase the brand’s outreach.
While these were some of the features of hiring branding agencies, let’s have a look at the fundamentals of hiring In-house branding teams.
In-house branding refers to a team of designers and managers hired specially to look into the promotional initiatives of a company. It is taken up by full-time employees rather than being managed by a third party. Here are some benefits of hiring an in-house branding team:
#1. Cultural cohesivity:
This is one of the most valuable aspects of having an in-house team, as the people are directly connected to the other employees, they have a better understanding of how the product reflects the ideals of the company. The team is more aware and conscious about the mission, values and culture of the company, and all this plays a pivotal role while creating a positive brand image in the market.
#2. Strong Creative Control:
The teams hired by the company works closely with all aspects of developing a product or service – and helps them understand the brand better while trying to build an image. This is how the company’s executives can ensure that their requirements are understood and the desired creative quality is maintained, to design a unique and sensitive agenda, rather than having generic marketing practices.
#3. Better Accountability:
The employees who work for a specific company, are more driven to produce quantifiable results and are actively involved in building a strong marketing strategy, as they are the ones directly held responsible for the growth curve. A team hired for this purpose is more likely to work beyond the standard practices to strive for better results, mitigating the risks of unaccountability and communication errors.
With a dedicated team, companies can set their own deadlines and ensure an undivided focus for high priority tasks. And as they work closely with the company, they are better informed about their motto, target audience and market standing. This saves time, as they can dive right into strategizing rather than first taking the time to study the goals and objectives of the company, as is the case with a third party.
Although, both the types have their own set of pros and cons, some companies even go for the blended approach. This kind of blend allows companies the advantage of lowering the economic drain while ensuring a full time internal creative help within a collaborative framework. But the final decision is based on every company’s own branding spectrum.
While these were some of our observations while looking to choose the best option for a company’s brand image, feel free to contact our representatives for any queries you may have or if you’d like to know more about how to make the right decision.